Guedez Ruiz, Ignacio Jose Mariano2024-06-192024-06-192024-06-19https://hdl.handle.net/10115/34236Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: Aránzazu Burgos MonescilloTHE PHARMACEUTICAL DIGITAL TRANSFORMATION. IN AN ERA WHERE TECHNOLOGY IS RESHAPING THE WAY MEDICINES ARE MARKETED, WE DELVE INTO THE DYNAMIC LANDSCAPE OF PHARMACEUTICAL MARKETING IN THE DIGITAL AGE. EXPLORE HOW DATA-DRIVEN INSIGHTS, SOCIAL MEDIA, AND ETHICAL CONSIDERATIONS ARE RESHAPING THE INDUSTRY AND THE TRENDS IN WHICH THE INDUSTRY WILL TAKE FUTURE STEPS TOWARDS THE NEW TECHNOLOGICAL ADVANCEMENTS IN ALL OF THE AREAS OF THE CORE BUSINESSengdigitalpharmaMarketingPharmaceutical industrydigitalizationIABusinessProcessesdigital revolutioninfo:eu-repo/semantics/studentThesisinfo:eu-repo/semantics/embargoedAccess