Haapalainen, Victoria2024-06-272024-06-272024-06-21https://hdl.handle.net/10115/35263Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: Alfredo Rodríguez FuertesThis work explores the extent to which the brand Havaianas fits into the marketing concept developed by Kevin Roberts; Lovemarks. Diving into the factors of emotional marketing and the establishment of effective relationships between brands and customers.engmarketinglovermarksbrandinghavaianasemotionalinfo:eu-repo/semantics/studentThesisinfo:eu-repo/semantics/embargoedAccess