THE REALITY OF CSR IN LARGE COMPANIES AND WHAT IS ACTUALLY EXPECTED

Gómez García, Marcelo2024-07-052024-07-052024-06-27https://hdl.handle.net/10115/36832Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: Cristina Del Castillo FeitoThe primary objective of this study is to gather sufficient information to analyse the CSR strategies implemented by IBEX companies and their values, as well as to understand consumer perceptions on this topic. The aim is to compare these strategies and perceptions and draw conclusions based on the results in order to make a comparison between societal values and those of large corporations.engCSRCompanies' commitment to CSRTHE REALITY OF CSR IN LARGE COMPANIES AND WHAT IS ACTUALLY EXPECTEDinfo:eu-repo/semantics/studentThesisinfo:eu-repo/semantics/embargoedAccess