Mena Bodas, Raúl2023-11-092023-11-092023-11-08https://hdl.handle.net/10115/25760Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: Cristina Figueroa DomecqThis work studies the importance of the United States as a world power, focused on the advertising sector. An individualized and joint analysis of two of the most representative commercial brands at a global level is provided to verify the key figure they play in global society. Thanks to this analysis we observe how companies and the public relate through mutual demands in line with development and changing consumer trends.engAdvertisingCoca-Cola CompanyApple IncUnited StatesiPhoneHistorySociety9/11info:eu-repo/semantics/studentThesisinfo:eu-repo/semantics/embargoedAccess