Vique San José, Yasmin2024-06-252024-06-252024-06-21https://hdl.handle.net/10115/34994Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: Gijs VersteegenThe following final degree thesis develops an event to present Zara¿s new makeup line, known as Zara Beauty. In this work, a corporate event classified as a product launch event will be presented, one of the most effective tools used by companies nowadays to generate visibility and attraction to their new launches. To achieve this objective, a detailed plan has been designed covering all the phases for the planning and execution of the event, whose objective is not only to publicize the new makeup line, but also to strengthen Zara¿s image and its positioning in the competitive beauty market.engCorporate eventZara Beautymakeupevent organizationproduct launch eventinfo:eu-repo/semantics/studentThesisinfo:eu-repo/semantics/embargoedAccess