Cervera De Ussia, Carlota2023-11-282023-11-282023-11-22https://hdl.handle.net/10115/26583Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: Ana Pilar Vico BelmonteThesis on Gender-related consumer behaviour in the luxurious enterprise Chanel where I researched about consumers and their reactions towards the brand and luxury fashion. I set four objectives which had to solve and understand the data I collected making a conclusion about this project. I personally enjoyed researching about this topic since is the sector a want to focus on my professional career. Moreover, I am actually being specialised on communication of the fashion and luxury sector being this thesis useful for my future studies and development.engThesisGender-relatedConsumer behaviourChanelLuxuryFashionResearchConsumersinfo:eu-repo/semantics/studentThesisinfo:eu-repo/semantics/embargoedAccess