Bousignac Gomez, Lorena2024-07-092024-07-092024-06-26https://hdl.handle.net/10115/37225Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: Vera GelashviliParamount Spain was selected for this study because it is a company in a sector where the competition has a different profile than usual since, although it has other competitors, all of them individually are assimilated to a monopoly due to the singularity of the titles that each one of them has. Film production companies such as Disney, Universal, Sony, Warner, Fox (whose assets have recently been acquired by Disney), and Paramount have exclusive film titles that they offer to consumers through various formats such as theatrical releases, their own or third-party platforms, television, and digital video services, with the distribution of physical product in the video channel currently being residual.engCreative Commons Atribución 4.0 Internacionalhttps://creativecommons.org/licenses/by/4.0/legalcodeParamountanalysisfinancialeconomicpandemicinfo:eu-repo/semantics/studentThesisinfo:eu-repo/semantics/openAccess