Parapar Soto, Juan2024-07-032024-07-032024-06-27https://hdl.handle.net/10115/36402Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: Ángela Andrea Caviedes CondeIN THE ERA OF DIGITAL TRANSFORMATION, THE RETAIL INDUSTRY HAS WITNESSED SIGNIFICANT EVOLUTION. WITH THE PROLIFERATION OF ONLINE SHOPPING PLATFORMS AND THE EVER-EXPANDING ARRAY OF CONSUMER CHOICES, THE NEED FOR EFFICIENT PRICE COMPARISON TOOLS HAS BECOME PARAMOUNT. CONSIDERING THESE DYNAMICS, THIS END-OF-DEGREE PROJECT PROPOSES THE DEVELOPMENT OF A SUPERMARKET PRICE COMPARATOR STARTUP. THE ENDEAVOR SEEKS TO ADDRESS THE GROWING DEMAND FOR CONSUMER-CENTRIC SOLUTIONS THAT ENHANCE ACCESSIBILITY AND TRANSPARENCY WITHIN THE SUPERMARKET INDUSTRYengCreative Commons Atribución 4.0 Internacionalhttps://creativecommons.org/licenses/by/4.0/legalcodeDevelopment of a supermarket price comparator startup.info:eu-repo/semantics/studentThesisinfo:eu-repo/semantics/openAccess