Marín Ruiz, Ana2024-06-282024-06-282024-06-24https://hdl.handle.net/10115/35558Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: María Fernández FernándezThe Bachelor's Thesis "Marketing Strategies behind Arenal Sound" analyzes the marketing strategies used in music festivals and then examines which of these strategies are implemented by Arenal Sound. Through a theoretical framework that includes the evolution of digital marketing, audience segmentation, the use of social media, and collaboration with influencers, the study explores how these strategies contribute to the success of festivals. Additionally, it highlights the importance of creating memorable experiences for attendees and measures the impact of the marketing campaigns used by Arenal Sound.engFestivalArenal SoundEstrategiasMarketingSuccessCampaignsinfo:eu-repo/semantics/studentThesisinfo:eu-repo/semantics/embargoedAccess