Barberá Jiménez, Laura2024-06-252024-06-252024-06-19https://hdl.handle.net/10115/34898Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: María Fernández FernándezThe general objective of this TFG is to understand what are the ethical conducts that marketers in the field should follow in order to have a good corporate conduct. Consequently , an specific objective is locate what are the governmental bodies that rule this sector and how they are intermediates of all the promotional actions in the industryengmarketingethicspharmaceuticalTHE ETICAL VARIABLE BEHIND PHARMACEUTICAL MARKETINGinfo:eu-repo/semantics/studentThesisinfo:eu-repo/semantics/embargoedAccess