THE IMPORTANCE OF NEUROMARKETING IN BRAND BUILDING

Rosales Pérez-Templado, Paloma2024-03-192024-03-192024-02-19https://hdl.handle.net/10115/31289Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: Alfredo Rodríguez FuertesAn investigation into how consumers perceive `fast-fashion¿ retailers versus emerging brands with the use of implicit and explicit measures.engneuromarketingresponse timereaction timeTHE IMPORTANCE OF NEUROMARKETING IN BRAND BUILDINGinfo:eu-repo/semantics/studentThesisinfo:eu-repo/semantics/embargoedAccess