THE AMERICANIZATION ON THE CULTURAL AND SOCIAL SPHERES: THE CASE STUDY OF THE SPANISH SOCIETY FROM THE LATE 90S TO THE 21ST CENTURY

Juarranz Sanchez, Andrea2024-07-132024-07-132024-07-08https://hdl.handle.net/10115/37871Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: Koldo Trapaga MonchetIn this project there has been overviewed how the United States of America (USA) has made use of its soft power to become the main hegemon. With this regard, there has been analyzed the presence of some of the main cultural values of the USA have been influencing the Spanish society in the last decades.engGlobalizationCultureAmericanizationAmerican valuesSoft powerTHE AMERICANIZATION ON THE CULTURAL AND SOCIAL SPHERES: THE CASE STUDY OF THE SPANISH SOCIETY FROM THE LATE 90S TO THE 21ST CENTURYinfo:eu-repo/semantics/studentThesisinfo:eu-repo/semantics/embargoedAccess