Browsing by Author "Martínez Ruiz, María Pilar"

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Assessing the Impact of Temporary Retail Price Discounts Intervals Using SVM Semiparametric Regression

Martínez Ruiz, María Pilar; Mollá Descals, Alejandro; Gómez Borja, M.A; Rojo-Álvarez, José Luis (2009-07-14)
Evaluating Temporary Retail Price Discounts Using Semiparametric Regression

Martínez Ruiz, María Pilar; Mollá Descals, Alejandro; Gómez Borja, M.A; Rojo-Álvarez, José Luis (2009-07-14)
Using Daily Store-level Data to Understand Price Promotion Effects in a Semiparametric Regression Model

Martínez Ruiz, María Pilar; Mollá Descals, Alejandro; Gómez Borja, M.A; Rojo-Álvarez, José Luis (2009-07-14)