Examinando por Autor "Almond, Kevin"

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    VIRTUAL REALITY AS A NEW MEANS OF COMMUNICATION: A CASE STUDY ANALYSIS OF FASHION BRAND, ACCIDENTAL CUTTING
    (Fashion Style& Popular Culture, 2023-06-23) Iszoro Zak, Eva; Almond, Kevin
    The study investigates how virtual reality (VR) has impacted fashion communication since the COVID-19 pandemic began in 2020, focusing on Accidental Cutting, a brand that introduced virtual fashion collections at London Fashion Week from September 2020. It explores new promotional strategies and the integration of VR in design and production processes. The qualitative analysis includes the designer’s reflections on facing challenges and seizing opportunities within the global fashion scene amid pandemic restrictions. Additionally, it considers VR’s future potential in fashion communication post-pandemic.