Examinando por Autor "Antonovica, Arta"

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Application and extension of the UTAUT2 model for determining behavioral intention factors in use of the artificial intelligence virtual assistants
(Frontiers in Psychology, 2022) García de Blanes Sebastián, María; Sarmiento Guede, José Ramón; Antonovica, Arta
Virtual Assistants, also known as conversational artificial intelligence, are transforming the reality around us. These virtual assistants have challenged our daily lives by assisting us in the different dimensions of our lives, such as health, entertainment, home, and education, among others. The main purpose of this study is to develop and empirically test a model to predict factors that affect users' behavioral intentions when they use intelligent virtual assistants. As a theoretical basis for investigating behavioral intention of using virtual assistants from the consumers' perspective, researchers employed the extended Unified Theory of Acceptance and Use of Technology (UTAUT2). For this research paper, seven variables were analyzed: performance expectancy, effort expectancy, facilitating conditions, social influence, hedonic motivation, habit, and price/value. In order to improve consumer behavior prediction, three additional factors were included in the study: perceived privacy risk, trust, and personal innovativeness. Researchers carried out an online survey with 304 responses. The obtained sample was analyzed with Structural Equation Modeling (SEM) through IBM SPSS V. 27.0 and AMOS V 27.0. The main study results reveal that factors, such as habit, trust, and personal innovation, have a significant impact on the adoption of virtual assistants. However, on the other side, performance expectancy, effort expectancy, facilitating conditions, social influence, hedonic motivation, price/value, and perceived privacy risk were not significant factors in the users' intention to adopt this service. This research paper examines the effect of personal innovation, security, and trust variables in relation to the use of virtual assistants. It contributes to a more holistic understanding of the adoption of these intelligent devices and tries to fill the knowledge gap on this topic, as it is an emerging technology. This investigation also provides relevant information on how to successfully implement these technologies.
Characteristics of crises resilient organizations in the hospitality and tourism industry
(International Journal of Contemporary Hospitality Management, 2023) Aydogan, Merve; De Esteban Curiel, Javier; Antonovica, Arta; Cetin, Gurel
Purpose COVID-19, like many previous crises, proved once more that some hospitality and tourism organizations are more crises resilient than others. Despite increasing frequency and magnitude of crises, little is known about the features of crises resilient organizations and mitigation strategies they adopt. If the characteristics of such resiliency are identified, those strengths might be targeted. Hence, the purpose of this study is to identify characteristics of crises resilient organizations by analyzing the interface between different organizational characteristics, recovery strategies they adopted and impacts of COVID-19 on individual hospitality and tourism organizations. Design/methodology/approach A global sample of 202 respondents from 20 countries and four continents, representing different sectors of the hospitality and tourism industry, participated in the survey. Descriptive analysis and cluster analysis were used to rank the items and group hospitality and tourism organizations based on their crises resiliency. Findings Service quality, loyal customers, branding, high paid in capital, domestic market base, hygiene and safety image, information and communication technology adoption, product and market diversification and restructuring debts emerged as major characteristics and strategies of crises resilient organizations. Using cluster analysis, four different groups of organizations were identified. Based on the impacts of COVID-19 on these organizations, Cluster-1 emerged as significantly more crises resilient, whereas Cluster-4 organizations were significantly more vulnerable to crises. Their characteristics and mitigation strategies they adopted were discussed. Research limitations/implications The paper not only identified features of crises resilient organizations and successful mitigation strategies but also measured their impact on various performance indicators. Future studies might use characteristics, mitigation strategies and performance indicators identified in this study. Practical implications Based on the findings, tourism organizations would focus on strengthening characteristics and implementing strategies that make crises resilient organizations. Public bodies and destination management would also set their decision criteria based on these findings to create a more resilient tourism industry. Originality/value This research not only identifies how hospitality and tourism organizations are affected by COVID-19 but also how these impacts change based on different organizational characteristics and strategies. Understanding which organizational characteristics affect the crises vulnerability of hospitality and tourism organizations might inform risk and crises management literature and structural design elements in tourism businesses, hence offer both theoretical and practical implications.
La comunicación entre España y los países bálticos a través de la prensa escrita española
(Universidad Complutense de Madrid, 2014-06-26) Antonovica, Arta; de Esteban Curiel, Javier; Gértrudix Barrio, Manuel
El artículo presenta un estudio sobre la construcción informativa en la prensa española de las relaciones bilaterales entre los estados bálticos y España desde la perspectiva de la comunicación intercultural. El objetivo es comprender la imagen que los medios españoles presentan de estos países en el contexto de convergencia europea. Para ello se ha realizado un análisis de contenido del corpus de noticias del El País y La Razón durante el periodo de mayo de 2004 a octubre 2008, con el fin de identificar cuáles son las temáticas tratadas, los enfoques seguidos, y el criterio de noticiabilidad subyacente en la información publicada sobre Estonia, Lituania y Letonia. Entre los principales resultados, cabe destacar la subrepresentación de los países bálticos, el carácter positivo del tratamiento, la predominancia de temas deportivos y socioculturales sobre económicos o políticos.
La comunicación persuasiva en política como elemento fundamental en el éxito de nuevas formaciones políticas en España: emisor, mensaje y contexto. Caso Podemos y Ciudadanos
(Universidad Complutense de Madrid, 2020-01-16) Cardete Quintero, María Jesús; de Esteban Curiel, Javier; Antonovica, Arta
La comunicación es un elemento clave en la captación de votos en cualquier proceso electoral, cuya efectividad se ve condicionada por variables como las características sociodemográficas del receptor, el poder del emisor, el canal elegido para su difusión o el entorno económico donde se desarrolle el discurso. En este contexto el estudio del lenguaje persuasivo cobra una especial relevancia, puesto que de su uso dependerá, en muchos casos, que la intención con la que se lanza el mensaje coincida con los resultados esperados. Es por ello, que se hace necesario profundizar en el conocimiento de los elementos del mensaje de persuasión en política que determinan la intencionalidad del voto y sus efectos sobre los resultados electorales. Más concretamente, en el presente artículo se propone un análisis del contenido persuasivo de los mensajes utilizados en España durante el mes de diciembre de 2015, periodo que coincide con la campaña electoral previa a los comicios celebrados el 20 de diciembre de ese mismo año, por dos nuevas formas políticas que surgen de dos idearios diferenciados: Ciudadanos y Podemos, como una de las causas de los resultados electorales obtenidos en los comicios celebrados en dicha fecha y que supusieron la desestabilización del parlamento español, al no ser posible alcanzar la mayoría suficiente para formar gobierno y cuya consecuencia fue la celebración de unas nuevas elecciones el 26 de junio de 2016. Es muy destacable la importancia de este estudio puesto que, a raíz de la presencia de estas dos fuerzas políticas, el panorama político español ha cambiado en toda la nación. Los dos partidos y sus mensajes han logrado captar la atención de miles de ciudadanos y ha existido un cambio claro de intención de voto de los partidos tradicionales. De manera que el estudio del mensaje persuasivo de Podemos y de Ciudadanos es de vital importancia para comprender la intencionalidad de voto actualmente en España.
Consumer neuroscience on branding and packaging: A review and future research agenda
(Wiley, 2023) Cerro Rodríguez, Víctor José; Antonovica, Arta; Sutil Martín, Dolores Lucía
In an environment of extreme competition, it is essential to have a differentiated brand that adds value to consumer communications through packaging. Neuroscience research techniques have undergone remarkable development, facilitating the understanding of consumer brain mechanisms in the choice and purchase decision-making process. This article presents the first systematic and specific literature review of the branding and packaging from the consumer neuroscience viewpoint. The main objective is to carry out analysis focused on the study of packaging and branding from the field of consumer neuroscience. We used a hybrid methodology. First, a descriptive bibliometric study is applied based on the Web of Science platform, where results confirm that the study field is in a phase of an exponential growth and with high fragmentation of the literature, consistent with its multidisciplinary origin. Using data mining for nodal network analysis with the VOSviewer programme, four clusters of authors and five thematic areas of interest were identified. Finally, a content review provided a list of more than 50 relevant findings in the study field, which are presented through a novel classification approach based on key mental processes in branding and packaging research (attention and memory, emotions and motivation, and reward and decision-making systems). Thus, it has been possible to classify, order and discuss them, facilitating a comparative analysis and suggesting a possible future research agenda. This research intents to be a guide for branding and packaging professionals and researchers who are interested in learning about the use of consumer neuroscience techniques and theories.
Consumer neuroscience on branding and packaging: A review and future research agenda
(International Journal of Consumer Studies, 2023) Cerro Rodríguez, Víctor José; Antonovica, Arta; Sutil Martín, Dolores Lucía
In an environment of extreme competition, it is essential to have a differentiated brand that adds value to consumer communications through packaging. Neurosci ence research techniques have undergone remarkable development, facilitating the understanding of consumer brain mechanisms in the choice and purchase decision making process. This article presents the first systematic and specific literature review of the branding and packaging from the consumer neuroscience viewpoint. The main objective is to carry out analysis focused on the study of packaging and branding from the field of consumer neuroscience. We used a hybrid methodology. First, a descriptive bibliometric study is applied based on the Web of Science plat form, where results confirm that the study field is in a phase of an exponential growth and with high fragmentation of the literature, consistent with its multidisci plinary origin. Using data mining for nodal network analysis with the VOSviewer pro gramme, four clusters of authors and five thematic areas of interest were identified. Finally, a content review provided a list of more than 50 relevant findings in the study field, which are presented through a novel classification approach based on key men tal processes in branding and packaging research (attention and memory, emotions and motivation, and reward and decision-making systems). Thus, it has been possible to classify, order and discuss them, facilitating a comparative analysis and suggesting a possible future research agenda. This research intents to be a guide for branding and packaging professionals and researchers who are interested in learning about the use of consumer neuroscience techniques and theories.
Critical Factors and Consumption Patterns of Pergamon Museum's Visitors (Berlin, Germany)
(Elsevier, 2012) de Esteban Curiel, Javier; Antonovica, Arta; Mercado Idoeta, Carmelo
This research tries to go into the consumption patterns of tourists visiting museums in Berlin. Indeed, the importance of the museum tourism market in Berlin has created a need for information on the motivations of cultural tourists, as attention has shifted from historic and architectural tourism model or bildungsbürgerlich tourism (Spode and Gutbier 1987: 30), towards broadening the range of cultural attractions, unter alia museums regarded with both: traditional and contemporary culture. In particular, the city of Berlin gives an accurate picture of what European cities are willing to do in response to the growing relationship between tourism and museums with more than 170 museums of the world culture. In this context, a visitor survey (200) was conducted in one of the most important Museums of Berlin, the Pergamon Museum , in order to investigate the motivation, image, socio-demographic profile, opinions and consumption patterns of cultural tourists visiting Berlin. The findings of this research indicate that today s cultural tourists in Berlin are generally well-educated people with high status occupations, good incomes, heavily concerned with the environment, and that not all cultural visitors are cultural tourists, as the level of cultural motivation varies greatly from one tourist to the next.
Drivers for economic recovery: analysis of family expenditure on catering services
(British Food Journa, 2023) De Esteban Curiel, Javier; Antonovica, Arta; Rodríguez Herráez, Beatriz
Purpose – Catering services play important role in the Spanish economy, accounting for 6.2% of GDP in 2021. To overcome the adverse economic impacts of COVID-19, catering services are considered one of the drivers to stimulate economic growth. Hence, the main aim of this paper is to analyse the sociodemographic profile of the family’s main breadwinner who allocates most of his expenditure budget on different catering services before and during the pandemic caused by the COVID-19 in Spain. Design/methodology/approach – The official Family Budget Survey in Spain was used. This offers information on expenditure by families in 2019 and 2020. CHAID multivariate analysis was employed. This has proved a valuable tool in predicting expenditure, as well as determining the cause–effect relationship of this expenditure. Findings – Findings establish the main breadwinner’s expenditure on catering services based on predictors such as “year” affected by the pandemic; “type of employment contract”; “gender”; and “age”. A gender “pub-gap” in consumption in bars and cafes has been revealed, and families with a male breadwinner, on a permanent contract, between the age of 40 and 60 spent the most on catering services. Originality/value – This research presents a new interdisciplinary approach to family breadwinners as a company whose spend on catering is shaping the economic recovery and leading to new answers for hospitality management. Identified factors can lead to improved decision-making and contextualisation of economic models for food service providers in a post-pandemic future.
El ecoturismo como modelo internacional de desarrollo sostenible del turismo cultural
(Universidad de Quinatana Roo, 2010) de Esteban Curiel, Javier; Antonovica, Arta
El ecoturismo en cuanto modelo internacional del turismo cultural es responsable con el medio ambiente y tiene un carácter de sostenibilidad, lo cual beneficia a las comunidades locales. Sin embargo, no es simplemente sinónimo de turismo sostenible porque cuente con un en fo que medioambiental y cultural. Como afirma Hall (1994), la “pisa da” o “huella” del ecoturista es en esencia igual que la de cualquier otro “turista de masas”. No obstante, el ecoturismo parecer tener un futuro próspero, siempre y cuando permanezca a pequeña escala y se mantenga el control local. En este artículo se debate sobre el ecoturismo como una forma de turismo cultural y como un modelo internacional de desarrollo turístico válido para cualquier destino, se gestiona con criterios de sostenibilidad.
Empirical study of the COVID-19 social effects on gender and generations scientific insights for future public policies
(Universidad de Alicante. Departamento de Sociología II ; Universidad de Alicante. Instituto Interuniversitario de Desarrollo Social y Paz, 2024-01-20) Antonovica, Arta; de Esteban Curiel, Javier; Sánchez Morales, María del Rosario; Sarmiento Guede, José Ramón
Society management and the COVID-19 pandemic require continuous restatement and consolidation. Furthermore, the 2030 Agenda for Sustainable Development created by the United Nations establishes a set of 17 Sustainable Development Goals (SDGs) that meet the needs of the present without compromising the ability to meet the needs of future generations and where Goal 5 addresses gender equality as a central priority. The main aim of this paper is to present a crossed-analysis study on how the health crisis has infuenced differently the social behaviour between gender and generations in Spain. For this study there have been used a massive open data from the Sociological Research Centre (CIS). The mixed techniques´ methodology of this research was applied to study four social effect dimensions, such as “way of living”, “way of thinking”, “way of self-healthcare” and “social habits and behaviour”. The used techniques contributed analytically to gender and generations management during the pandemic with the intent of complementarity. Obtained fn dings by analysing four studied dimensions explain the effects and consequences of the pandemic involving differences between men and women, younger and older generations, leading to society management implications that can timely serve as a paradigm with scientific insights for public policies.
El estudio del branding y el packaging desde el campo del neuromarketing: una revisión bibliométrica
(2022-07-25) Cerro Rodríguez, Víctor José; Antonovica, Arta; Sutil Martín, Dolores Lucía; García de Blanes Sebastián, María
El branding y el packaging son importantes instrumentos para las empresas que buscan diferenciación. Las limitaciones de las técnicas tradicionales de investigación para el análisis de las decisiones no conscientes de los consumidores, ha impulsado el uso de herramientas de la neurociencia. El objetivo de este artículo es realizar un estudio bibliométrico sobre el área y las tendencias de investigación. Se recurrió a la plataforma de búsqueda Web of Sciencepara evaluar la producción científica analizando descriptivamente su evolución, y mediante la utilización de la herramienta VOSviewer 1.6.17 se realizó un análisis de redes nodales para estudiar las áreas temáticas y tendencias de investigación. El campo de estudio está en fase de crecimiento exponencial y con elevada tasa de colaboración internacional. El proceso de refinado de datos concluyó con 258 registros, cuyo análisis de redes nodales proporcionó cinco grandes áreas temáticas de interés; “Neuromarketing”, “Neuromanagement”, “Cognitive Neursocience”, “Consumer Neuroscience”, y “Neuroeconomics”. Los resultados confirman una alta fragmentación de la literatura, consecuente con su origen multidisciplinar. La definición de subcampos temáticos facilitará a investigadores y profesionales del branding y el packagingun marco sólido y más preciso para sus futuras investigaciones desde el área de la neurociencia del consumidor
Estudio empírico de los efectos sociales del COVID-19 en género y generaciones: percepciones científicas para futuras políticas públicas
(Universitat d'Alacant, 2024-01-29) Antonovica, Arta; de Esteban Curiel, Javier; Sánchez Morales, Maria del Rosario; Sarmiento Guede, José Ramón
La gestión de la sociedad durante la pandemia del COVID-19 ha servido de base para su próxima y futura consolidación. La Agenda 2030 para el Desarrollo Sostenible de la ONU establece 17 Objetivos de Desarrollo Sostenible (ODS) que buscan satisfacer las necesidades presentes sin comprometer las de las generaciones futuras, destacando la igualdad de género en el Objetivo 5. Este artículo presenta un estudio de análisis cruzado sobre cómo la crisis sanitaria ha afectado de manera diferente el comportamiento social entre géneros y generaciones en España. Se han utilizado datos abiertos del Centro de Investigaciones Sociológicas (CIS) y se ha aplicado una metodología de técnicas mixtas para estudiar cuatro dimensiones del impacto social: «modo de vivir», «modo de pensar», «modo de autocuidado de la salud» y «hábitos y comportamientos sociales». Estas técnicas analíticas se han sustentado en la gestión de género y generaciones durante la pandemia, complementándose entre sí. Los hallazgos obtenidos explican las diferencias en los efectos de la pandemia entre hombres y mujeres, y entre generaciones jóvenes y mayores, lo que tiene implicaciones para la gestión de la sociedad y puede servir como fundamento científico para las próximas políticas públicas.
Factors that determine the degree of fulfilment of expectations for entrepreneurs from the business incubator programmes
(International Entrepreneurship and Management Journal, 2023) Antonovica, Arta; De Esteban, Javier; Rodríguez Herráez, Beatriz
The uncertain economic situation that was experienced because of the global financial crisis in 2008 and the exponential growth in the use of new technologies in different industries has caused some individuals to become entrepreneurs through the development of a variety of new skills. The main objective of this research paper is to discover what factors significantly determine the degree of fulfilment of expectations for entrepreneurs who have graduated from the incubator programme. Entrepreneurs may expect that a business incubator programme is a key element for their economic development and that it provides them with skills for good image and professional recognition. From the methodological point of view, a survey technique was conducted on 100 entrepreneurs who had already graduated from different business incubator programmes in Madrid, Spain. For the data exploration phase, an Exploratory Factor Analysis was used, which made it possible to identify 10 factors. With the Multiple Linear Regression analysis, these newly created and named factors were ordered by level of importance. The main findings show that most statistically significant factors consist of variables that are related to behaviour, attitude and hard skills (trained).In turn, results demonstrate that soft skills (innate) also play a certain role for fulfilling expectations for developing a successful company. Study confirms that continuous managerial training programmes for entrepreneurs in the twenty-first century are a substantial part for obtaining new skills, knowledge, insights, experiences, and change of behaviours and attitudes of different aspects needed for successful company leadership and management.
Factors that determine the degree of fulfilment of expectations for entrepreneurs from the business incubator programmes
(Springer, 2022) Antonovica, Arta; Esteban Curiel, Javier de; Rodríguez Herráez, Beatriz
The uncertain economic situation that was experienced because of the global financial crisis in 2008 and the exponential growth in the use of new technologies in different industries has caused some individuals to become entrepreneurs through the development of a variety of new skills. The main objective of this research paper is to discover what factors significantly determine the degree of fulfilment of expectations for entrepreneurs who have graduated from the incubator programme. Entrepreneurs may expect that a business incubator programme is a key element for their economic development and that it provides them with skills for good image and professional recognition. From the methodological point of view, a survey technique was conducted on 100 entrepreneurs who had already graduated from different business incubator programmes in Madrid, Spain. For the data exploration phase, an Exploratory Factor Analysis was used, which made it possible to identify 10 factors. With the Multiple Linear Regression analysis, these newly created and named factors were ordered by level of importance. The main findings show that most statistically significant factors consist of variables that are related to behaviour, attitude and hard skills (trained).In turn, results demonstrate that soft skills (innate) also play a certain role for fulfilling expectations for developing a successful company. Study confirms that continuous managerial training programmes for entrepreneurs in the twenty-first century are a substantial part for obtaining new skills, knowledge, insights, experiences, and change of behaviours and attitudes of different aspects needed for successful company leadership and management.
Increase the influence of the travel video bloggers by using Youtube to sell trips indirectly through relationship marketing and service quality online
(2021-01-11) Sarmiento Guede, José Ramón; de Esteban Curiel, Javier; Antonovica, Arta
Purpose: The main aim of this article is to verify by applied field research the relationship between the e-service quality provided by the travel youtubers and the e-relationship quality with the users, formed by trust, satisfaction and commitment. Design/methodology/approach: For the theoretical framework and the creation of the hypothesis there was used a literature review that is focused on travel youtubers, relationship marketing and service quality online. For confirmation of the hypothesis there was applied a quantitative survey technique to 1245 sample units. Findings: Dimensions of information and communication, that are part of the quality of the service, are the ones that affect the most in the development of the quality of the relation. As a consequence, travel youtubers have to develop a strategy that includes all kinds of actions of content creation in order to grow their notoriety while not selling any sort of product or service. Hence, the quality of the relation must be defined as a multi-dimensional construct with a superior order formed by trust, satisfaction and commitment as main dimensions that may be influenced (antecedent) or may be admitted of other dimensions (consequents), having them put through clients and users. Therefore, travel youtubers must create among their followers a positive attitude towards themselves. Attitude is formed by cognitive elements (trust), affective elements (satisfaction) and conative elements (commitment). Originality/value: This research paper offers theoretical framework confirmed by a field study for measuring quality relationship online by users and travel youtubers and identifies which are the dimensions that form the user’s attitude. These attitudes will be transformed into behaviors such as the repetition of purchase and the development of positive word-of-mouth communication.
Inductive open data study on teleworking dissatisfaction in Spain during the Covid-19 pandemic
(International Journal of Manpower, 2023-03-23) De Esteban Curiel, Javier; Antonovica, Arta; Sánchez Morales, Maria del Rosario
Purpose – The research paper aims to study dissatisfaction of teleworking employees in Spain during the Covid-19 health pandemic in order to propose three models: sociodemographic profile of the teleworking dissatisfied employee; advantages and disadvantages for the teleworking dissatisfied employee and advantages for the teleworking dissatisfied employee. Design/methodology/approach – This study uses official open data obtained from the Spanish National Statistical Institute (INE, 2022) through Decision Trees statistical multivariable models implementing Classification and Regression Trees and Recursive Partitioning and Regression Trees techniques to determine the variables that can influence the satisfaction or dissatisfaction of the subjects. Findings – This investigation offers three models with two sociodemographic profiles of dissatisfied teleworking employee, who is a high/middle-level manager/employee around 45 years old, and she/he lives with the partner. Regarding the most important advantage of teleworking, employees consider “use/saving of time” and as disadvantage “worse organization and coordination of work”. Originality/value – This research provides empirical evidence with inductive reasoning on understanding the challenges of teleworking dissatisfied employees in Spain not only in turbulent times but also in “normalcy” to improve overall teleworker well-being and accomplish company’s and organization’s long-term objectives for better productivity and effectivity. The study has high practical value due to the integral approach incorporating dissatisfaction as a driver that can trigger negative behaviours towards the organizations and that is seldom addressed in the literature. Additionally, this paper could provide some new ideas for accomplishing “Spain Digital 2025” and “Europe’s Digital Decade: 2030” plans on institutional level.
Marketing research and museum consumer behaviour in Berlin
(IAPNM LATAM, 2016-01-31) de Esteban Curiel, Javier; Pérez-Bustamante Yábar, Diana C.; Antonovica, Arta; Gil Lafuente, Jaime
This research tries to go into the consumption patterns of tourists visiting museums in Berlin. Indeed, the importance of the museum tourism market in Berlin has created a need for information on the motivations of cultural tourists, as attention has shifted from historic and architectural tourism model or “bildungsbürgerlich tourism” (Spode and Gutbier 1987: 30), towards broadening the range of cultural attractions, unter alia museums regarded with both, traditional and contemporary culture. In particular, the city of Berlin gives an accurate picture of what European cities are willing to do in response to the growing relationship between tourism and museums, with more than 170 museums of world culture. In this context, a visitor survey (200) was conducted in one of the most important Museum of Berlin , the “Pergamon Museum”, in order to investigate the motivation, image, socio-demographic profile, opinions and consumption patterns of cultural tourists visiting Berlin. The findings of this research indicate that today’s cultural tourists in Berlin are generally well-educated people with high status occupations, good incomes, heavily concerned with the environment, and that not all cultural visitors are cultural tourists as the level of cultural motivation varies greatly from one tourist to the next.
Percepción gerencial del sistema de información empresarial en la problemática ambiental de Ecuador
(Universidad Complutense de Madrid, 2014-11-13) Quisimalin, Mauricio; de Esteban Curiel, Javier; Antonovica, Arta
Este estudio analiza desde el punto de vista gerencial y ambiental, el sistema de información empresarial en la problemática de gestión de desechos en papel, plástico y pilas dentro del contexto comunitario de la Provincia de Tungurahua- Ecuador, en donde se utilizó un procedimiento estadístico descriptivo en la investigación. Se indagó a 385 empresas de Tungurahua de la base de datos de la "Cámara de Comercio de Ambato", encuestando a sus responsables relacionados con temas ambientales. Entre los aspectos relevantes del estudio, se ponen de manifiesto: a) el 41 % de las empresas encuestadas percibe que los elementos que administra un sistema de información empresarial son identificar procesos, métodos y herramientas en la gestión de residuos para satisfacer las necesidades de los consumidores, lo que indica que la mayoría no identifica una definición de lo que es un sistema de información; b) por otro lado, se percibe la falta de concienciación ambiental, ya que solo el 20 % de las empresas de Tungurahua indican que debe existir una mayor responsabilidad con respecto a la gestión ambiental.
Socio-Psychological Determinant Changes from the Gender Perspective during the COVID-19 Pandemic
(REIS (Centro de Investigaciones Sociológicas), 2023) Antonovica, Arta; De Esteban Curiel, Javier; Antolin Prieto, Rebeca
The COVID-19 health crisis brought changes to peoplés lives that affected them both physically and psychologically. The aim of this paper is to identify the key socio-psychological factors involved in the main changes to the mental health of the Spanish population, and to determine whether they had the same impact across genders. The survey data from the Spanish Centre for Sociological Research entitled "CIS Survey 3324 Effects and Consequences of Coronavirus IV" (specifically, question 14) were used to this end. Question variables were recoded into dummy variables for analysis of variance (ANOVA) and Exploratory Factor Analysis (EFA). The study found five key factors that have changed the mental health of the Spanish population: "being more empathic", "enjoying leisure more", "discovering new leisure activities", "being more religious or spiritual" and "being more interested in the future". All of these affected women more than men.
Sport Celebrities Multiple Use in Marketing Messages: Example of the Spanish Tennis Player Rafael Nadal
(EUROKD, 2016) Antonovica, Arta; de Esteban Curiel, Javier
The use of a sport celebrity as a message source is a popular way how to convince many consumers around the world to buy and use different services. In the last decades, we have seen that many sport celebrities in a serial way promote products and services of different companies at the same time or in a sequence. Therefore, there arises a question of message source credibility and trustfulness. The main objective of this research paper is to study the world famous Spanish tennis player’s appearance, Rafael Nadal, as a message source in different companies’ advertisements and the kind of image he creates. In this sense, a content analysis technique and a face‐to‐face survey technique (328 subjects) have been conducted to know what the consumers’ attitudes towards serial sport endorsers are.