Examinando por Autor "Arrufat Martin, Sandro"

Mostrando 1 - 3 de 3

ClosingGap: Driving social change in gender equality
(Elsevier, 2024-01) Baraybar Fernández, Antonio; Arrufat Martin, Sandro; Arrufat Reboso, Eduardo
This study examines the ClosinGap association as a business platform that promotes social change, particularly in advancing Spanish companies’ commitment to gender equality within an institutional theory framework. Through a content analysis of 15 reports and interviews with ClosinGap's management, the research explores its foundational purpose, aligned with shared and blended value principles, and assesses its brand management strategy centered on "storydoing." The findings reveal ClosinGap's strategic coherence, strong brand identity, and effective communication in media and social networks. Academically, this article highlights how the platform creates value for both businesses and society, offering valuable insights for those designing and evaluating corporate gender equality policies.
The Ukraine war in Western political cartoons during the first year and a half of the conflict
(VisualCOM Scientific Publications, 2024-11-19) Morales Domínguez, Lucas; Zurita Andión, José Luis; Arrufat Martin, Sandro
This article uses the methodology of multimodal discourse analysis, applied to a sample of 277 political cartoons from around the world, categorizing the most commonly used resources in constructing the Western message. For this purpose, 33 cognitive subframes have been established, covering a period extending beyond the first year of the conflict, from the days preceding the invasion to the assassination of Yevgueni Prigozhin, leader of the Wagner Group
Training effectiveness with virtual reality technology: impact on insurance sales in the banking industry
(Taylor & Francis, 2025-06-14) Díaz Díaz, Belén; García Ramos, Rebeca; Arrufat Martin, Sandro
Although previous studies have established a solid foundation for virtual reality (VR)-based training, they have not focused specifically on its application in banking or its impact on outcomes. To address these shortcomings, this research aims to analyse the effectiveness with VR technology, and specifically, its impact on insurance sales in the banking industry. The research will also report what kind of user values the VR-based training best or who is most successful in the training. We have run a nonparametric analysis and a regression analysis considering training and business indicators, as well as variables that measure employees’ characteristics, bank office characteristics and location. Our findings show that the success in VR training, proxied by the percentage of questions correctly answered in the training, and employees’ satisfaction with the VR training do not depend on characteristics, such as gender or age, but on the type and location of the bank′s office or on office level. Moreover, those who attend the training about insurance sales sold more insurance contracts. Our research will have important implications for academics and for Learning & Development CEOs, because it has demonstrated the effectiveness of VR training on results and its universality for every kind of employee..