Examinando por Autor "Arrufat Martin, Sandro"

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    ClosingGap: Driving social change in gender equality
    (Elsevier, 2024-01) Baraybar Fernández, Antonio; Arrufat Martin, Sandro; Arrufat Reboso, Eduardo
    This study examines the ClosinGap association as a business platform that promotes social change, particularly in advancing Spanish companies’ commitment to gender equality within an institutional theory framework. Through a content analysis of 15 reports and interviews with ClosinGap's management, the research explores its foundational purpose, aligned with shared and blended value principles, and assesses its brand management strategy centered on "storydoing." The findings reveal ClosinGap's strategic coherence, strong brand identity, and effective communication in media and social networks. Academically, this article highlights how the platform creates value for both businesses and society, offering valuable insights for those designing and evaluating corporate gender equality policies.
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    The Ukraine war in Western political cartoons during the first year and a half of the conflict
    (VisualCOM Scientific Publications, 2024-11-19) Morales Domínguez, Lucas; Zurita Andión, José Luis; Arrufat Martin, Sandro
    This article uses the methodology of multimodal discourse analysis, applied to a sample of 277 political cartoons from around the world, categorizing the most commonly used resources in constructing the Western message. For this purpose, 33 cognitive subframes have been established, covering a period extending beyond the first year of the conflict, from the days preceding the invasion to the assassination of Yevgueni Prigozhin, leader of the Wagner Group