Examinando por Autor "Fernandez-Vega Alonso, Jorge"
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Ítem REAL MADRID C.F. AS AN EXAMPLE OF SUSTAINABLE GROWTH(Universidad Rey Juan Carlos, 2024-06-26) Fernandez-Vega Alonso, JorgeThe aim of this thesis is to analyse a historic and world-renowned club, Real Madrid C.F. This entity is not merely a sports club, but an organisation that represents values that have helped it to be a leading club in the sporting, social and economic fields. In order to achieve the objective of this work, to find out how Real Madrid, through a strategy of sustainability, good governance and transparency, has managed to maintain a constant and long-term growth, an analysis has been made of the main financial statements of the last few years and of the different strategies and projects of sustainability and corporate social responsibility.