Examinando por Autor "Flores-Ureba, Sandra"

Mostrando 1 - 6 de 6

Análisis de la divulgación de la información sobre la responsabilidad social corporativa en las empresas de transporte público urbano en España
(Elsevier, 2016-07) Escamilla-Solano, Sandra; Plaza-Casado, Paola; Flores-Ureba, Sandra
El hecho novedoso de contemplar la responsabilidad social empresarial como parte de la estrategia corporativa de las empresas pone de manifiesto la importancia de que esta sea conocida por todos los grupos de interés. Dados los últimos pasos a nivel gubernamental sobre la transparencia, aspecto muy demandado por la sociedad, se considera necesario realizar una primera aproximación sobre el estudio de las empresas de transporte público urbano en este campo por el impacto que genera su actividad en términos PIB y en el desarrollo sostenible de las ciudades donde operan. El objetivo de este trabajo es observar si las empresas de transporte público urbano divulgan información sobre responsabilidad social empresarial. Para ello, se analizan las páginas web de las 17 empresas de transporte público urbano de titularidad pública mediante la utilización del análisis de contenidos. La investigación ha puesto de manifiesto que la información sobre responsabilidad social empresarial que ofrecen es escasa, siendo las acciones medioambientales las más contempladas. Considerándose que el nivel de implantación es bajo o nulo, dado que solo el 23,53% de las empresas contemplan de 14 a 27 ítems analizados.
Neural network analysis for hotel service design in Madrid: the 3ps methodology and the frontline staff
(Universidade do Algarve, 2018-02-28) Flores-Ureba, Sandra; de Esteban Curiel, Javier; Delgado Jalón, María Luisa; Rivero-Menéndez, José Ángel
This paper takes into account a fresh approach to hotel service experience based on the concept of “3Ps Methodology” and “Neural Network Analysis” (NNA). Traditional tools of experience management have been implemented by hotel management in the last decades in order to fulfil the requirements of customer experiences. A more discriminating distinction is proposed in this research, based on the neural network algorithm (the Multilayer Perceptron) in order to achieve more efficiency. In this sense, Madrid hotels are analyzed from the visitor’s perspective for showing the relationships established between front-line employees and customers. A face-to-face survey were conducted in several tourism hotspots in Madrid in order to investigate the hotel frontline service and the emotional experience of customers. The findings have been treated with statistical procedures and, after carrying out the neural network analysis, we have concluded that the Servicescape model could be classified under the category of “People-processing service”.
R&D companies based on their age, size and type of field, are they solvent companies?
(Springer Nature, 2023-09-15) Flores-Ureba, Sandra; Gelashvili, Vera; Gómez-Ortega, Alba; Delgado Jalón, María Luisa
Advances through Research and Development (R&D) companies have marked a meaningful change worldwide. The products developed by these companies are known. However, little is written about how they work, mainly whether they are solvent companies, whether they generate a profit from their activity, how long the life of these companies is, or whether they tend to go bankrupt. In addition, the pandemic caused by Covid-19 has had a significant impact on all types of companies, and it is worth asking whether the effect on R&D companies has been negative or positive. Taking all of this into account, the main objective of this study is to analyze the profitability, liquidity, and solvency situation of Spanish R&D companies considering their size, age and type of field. The impact of the Covid-19 pandemic on these companies will be analyzed too. In total, 135 Spanish companies have been studied, and whether they are R&D companies in natural and technical sciences or social sciences and Humanities has been considered. The Altman Z-score indicator has been used after descriptive analysis of the companies by ratios. This methodology has been used to assess whether the health crisis has compromised the solvency of these companies. The analysis of the study has shown that they are companies of great relevance at the national economic level, which have a favourable liquidity and solvency situation. In case of profitability of these companies the results could not be generalized. Also, results have shown that Covid19 had a significant impact on Spanish R&D companies and their financial and economic situation. This study is an essential contribution to the academic literature, public administration, and management of R&D companies.
Transport companies based on their size and management type: has Covid-19 conditioned their solvency?
(Taylor & Francis Group, 2023-01-03) Gelashvili, Vera; Gómez-Ortega, Alba; Flores-Ureba, Sandra
Transport is one of the essential services contributing to a country’s development. The global pandemic caused by Covid-19 has affected different sectors, one of the most affected being public transport services. In Spain there are several transport companies, some of them are public, and others are private. The main objective of this paper is to study the profitability, liquidity, and solvency situation of transport companies considering their size and type of management. The impact of the Covid-19 pandemic on transport companies will be analyzed too. After descriptive analysis of the companies by ratios, the Altman Z-score indicator has been used. This methodology has been used to assess whether the health crisis has compromised the solvency of these companies. The results have shown that privately managed companies are healthier and have a lower risk of insolvency than public companies.In addition, small companies were more solvent than big companies. This study is an essential contribution to the academic literature, public administration, and management of companies.
Users’ perception for innovation and sustainability management: evidence from public transport
(Springer, 2023-02-13) Gómez-Ortega, Alba; Flores-Ureba, Sandra; Gelashvili, Vera; Delgado Jalón, Maria Luisa
No one doubts the importance of public transport services in the economic backbone of any country. In recent decades, there has been a growing interest in the contribution to Sustainable Development Goals on the part of governments, companies, and stakeholders. In this sense, transport can contribute to the sustainability of cities and facilitate other social objectives, such as universal accessibility, with innovation being a key pillar for this. Thus, the main objective of this study is to analyze users’ perceptions of the innovation and sustainability of public transport in Spain. To analyze the user’s perception of public transport, a questionnaire was developed following Bitner’s Servicescape Model. A total of 1,354 responses were collected in different Spanish cities. The main results show that the policies implemented in both innovation and sustainability are perceived positively but do not seem to have much impact on the service user. Public transport users prioritize the speed, frequency, and safety of the service received. In addition, it should be noted that the gender of the user influences the preferences of the objectives, i.e., men value technological development in public transport more. At the same time, women give higher priority to sustainability. The age of users is another variable that conditions public transport users’ perceptions of innovation and sustainability. The results also show users’ preferences for different types of public transport. The study’s main contribution is that it shows to what extent the innovation and sustainability policies applied in the public transport service are valued and motivate citizens to use the service. The political and management decisions may be disconnected from the reality perceived by users. These decisions may be more linked to regulatory pressures and involve a high implementation cost, so it is necessary to consider the valuation of users’ service so that the benefit or social return of these investments is high, encouraging the use of the service.
Users’ perception for innovation and sustainability management: evidence from public transport
(Springer, 2023) Gómez-Ortega, Alba; Flores-Ureba, Sandra; Gelashvili, Vera; Delgado Jalón, María Luisa
No one doubts the importance of public transport services in the economic backbone of any country. In recent decades, there has been a growing interest in the contribution to Sustainable Development Goals on the part of governments, companies, and stakeholders. In this sense, transport can contribute to the sustainability of cities and facilitate other social objectives, such as universal accessibility, with innovation being a key pillar for this. Thus, the main objective of this study is to analyze users’ perceptions of the innovation and sustainability of public transport in Spain. To analyze the user’s perception of public transport, a questionnaire was developed following Bitner’s Servicescape Model. A total of 1,354 responses were collected in different Spanish cities. The main results show that the policies implemented in both innovation and sustainability are perceived positively but do not seem to have much impact on the service user. Public transport users prioritize the speed, frequency, and safety of the service received. In addition, it should be noted that the gender of the user influences the preferences of the objectives, i.e., men value technological development in public transport more. At the same time, women give higher priority to sustainability. The age of users is another variable that conditions public transport users’ perceptions of innovation and sustainability. The results also show users’ preferences for different types of public transport. The study’s main contribution is that it shows to what extent the innovation and sustainability policies applied in the public transport service are valued and motivate citizens to use the service. The political and management decisions may be disconnected from the reality perceived by users. These decisions may be more linked to regulatory pressures and involve a high implementation cost, so it is necessary to consider the valuation of users’ service so that the benefit or social return of these investments is high, encouraging the use of the service.