Examinando por Autor "Fuentes-Moraleda, Laura"

Mostrando 1 - 4 de 4

Does the Implementation of Robots in Hotels Influence the Overall TripAdvisor Rating? A Text Mining Analysis from the Industry 5.0 Approach
(Elsevier, 2022) Orea-Giner, Alicia; Fuentes-Moraleda, Laura; Villacé-Molinero, Teresa; Muñoz-Mazón, Ana; Calero-Sanz, Jorge
This research explores the relationship between customers’ emotions and sentiments generated by the interaction with robots in hotels and the potential effect on the hotel’s rating. To this end, text mining techniques are applied to TripAdvisor reviews by using Python 3.9.4. The results indicate a relationship between the emotions and sentiments detected in the reviews, the robots’ functional typologies and traveller categories. The originality of this research is mainly found in the quantification of the relationship between robot functionality, traveller type and rating given to the hotel considering the emotions and sentiments that emerge from the functional dimension of robots implemented in hotels.
Please don't go: Gendered formal and informal tools for talent retention in hospitality from an organizational social capital approach
(Elsevier, 2024-09) Villacé-Molinero, Teresa; Fuentes-Moraleda, Laura; González-Sánchez, Rocío
Hospitality sector is currently facing a “war for talent” because of the exodus of professionals after the pandemic. The aim of this research is to identify the presence of gender-specific employment strategies for retaining talent within the hospitality sector, from an organizational social capital perspective. Thematic analysis was conducted based on 31 in-depth interviews with managers from different-sized hospitality organizations (15 men, 16 women). Results shows that employment practices tend to focus more on attracting talent rather than retaining it. The study emphasizes how sector characteristics, especially company size, play a crucial role in shaping both formal and informal talent retention tools, emphasizing the need for gender-specific tailoring. Additionally, gender differences in fragile trust and associability could contribute to the adoption of talent retention methods for female and male professionals. The originality of this study lies in its gender perspective, which has not always been considered in previous talent retention research
Service learning via tourism volunteering at university: skill-transformation and SDGs alignment through rite of passage approach
(Emerald, 2023-11-02) Villacé-Molinero, Teresa; Fuentes-Moraleda, Laura; Orea-Giner, Alicia; González-Sánchez, Rocío; Muñoz-Mazón, Ana
Purpose This study aims to investigate how university students experience a skill transformation process aligned with the sustainable development goals (SDGs). This transformation occurs through their participation in a service-learning programme alongside an international volunteering project. The theoretical framework for understanding this skill transformation process is based on the “rite of passage”. Design/methodology/approach Qualitative methodology is adopted by conducting 23 online surveys with volunteers (virtual and onsite) and five with coordinators across the rite of passage phases. Volunteering was carried out in five Mayan indigenous communities in Mexico as part of an international cooperation project with the goals of supporting community-based tourism development and strengthening volunteers’ skills in accordance with the SDGs. Findings Results show that international volunteering programmes for university students significantly enhance their interpersonal and professional skills, demonstrating strong potential for implementing the SDGs. These programmes provide learning and education opportunities for both volunteers and local communities. Volunteers gain a broader perspective on gender equality and cultural barriers. Additionally, volunteering supports sustainable tourism, economic worth and collaboration among institutions. Both volunteers’ personal characteristics (educational level and sociocultural context), as well as their sociocultural context, influenced the perception of the skill transformation process and learning about the SDGs. Finally, a new educational university programme in volunteering aligned with SDGs is proposed. Practical implications This research examines the practical ramifications of incorporating volunteer programmes into university courses. Universities must include these initiatives in their educational systems as a means of enhancing student learning. Social implications A new educational university programme in volunteering aligned with SDGs is proposed. This study suggests a shift in university mindset, as well as increased funding for training and adherence to the SDGs. Originality/value This study pioneers the rite of passage framework in an international volunteer tourism project facilitated by universities, emphasizing volunteering as a valuable tool for SDG implementation, considering the interrelationships between objectives.
Understanding the new post-COVID-19 risk scenario: Outlooks and challenges for a new era of tourism
(Elsevier, 2021) Villacé-Molinero, Teresa; Fernández-Muñoz, Juan José; Orea-Giner, Alicia; Fuentes-Moraleda, Laura
This paper explores the new travel risk scenario by analysing travel risk perception during the pandemic and proposes measures to improve traveller confidence based on the issue-attention cycle. The study was conducted during two stages of the pandemic. During the initial stage, travellers’ decision-making process was studied to learn why travellers chose to maintain or cancel travel plans and what variables influenced their travel risk perception. An online survey was conducted with data collected from 1075 travellers residing in 46 countries (52 nationalities). The second stage of the study started at the beginning of de-escalation in Europe. A qualitative study was conducted in which 28 international hospitality experts were interviewed. They were asked about specific measures to encourage tourism from a global perspective. The results help tourism authorities and companies better understand tourist behaviour and provide concrete measures for restarting tourism.