Examinando por Autor "Gértrudix, Manuel"

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Generative Artificial Intelligence in Audiovisual Screenwriting
(Springer, 2025-03-23) Rajas, Mario; Gértrudix, Manuel
The unstoppable technological evolution of generative artificial intelligence forces to rethink the creation of original audiovisual scripts from a holistic perspective. The application of AI to screenwriting for film, television, or multimedia content radically affects four fundamental aspects of audiovisual writing: process management, idea generation, narrative and stylistic techniques, and evaluation and communication of results. Within each of these areas, AI brings enormous disruptive advantages that reconfigure current models and workflows: optimization of writing methods; speed of planning and execution; versatility and flexibility of formats and genres; networked project collaboration; analysis of audiences, markets and aggregate trends; unlimited access to data and advanced information search engine; brainstorming and creative thinking processes; design and application of narrative structures; general or ad hoc assistance; standardized formatting; rewriting, editing, and proofreading; feedback and critical appraisal; translation and adaptation; and didactic support for teaching the craft, among many other features. This article discusses these characteristics and describes the various specific actions that can be taken when integrating AI into screenwriting software. It then summarizes the main debates about AI in four specific areas: technological, professional, legal and, above all, creative. Finally, the main questions that generative artificial intelligence will have to face in the near future are formulated: What will it be able to do technologically and what are its limits? How will the screenwriters adapt to the changes in their profession? How will viewers react to content that has not been written by humans? In short, how far can the AI revolution go? Are we dealing with a mere tool, an expensive digital pencil, or with a real writer capable of telling powerful and exciting stories?
Information manipulation and historical revisionism: Russian disinformation and foreign interference through manipulated history-based narratives
(F1000 Research Limited on behalf of the European Commission, 2023-07-27) Arribas, Cristina M.; Arcos, Rubén; Gértrudix, Manuel; Mikulski, Kamil; Hernández-Escayola, Pablo; Teodor, Mihaela; Novăcescu, Elena; Surdu, Ileana; Stoian, Valentin; García-Jiménez, Antonio
Background: Disinformation and historical revisionism have been acknowledged as tools for foreign interference that belong to the landscape of hybrid threats. Historical revisionism plays an essential role in Russian foreign policy towards the post-Soviet space and is in strong relation with the concepts of Near Abroad and Russkii Mir (‘Russian World’) and with certain ideas contained in the neo-Eurasianist Movement. This article examines Russian revisionist narratives disseminated in information and influencing campaigns in Europe and against the West. Methods: This study uses a mixed methodology combining desk research, including literature review, and analysis of the EUvsDisinfo database of cases identified before the February 2022 invasion of Ukraine. Results: The manipulation of historical events has been largely employed by the Kremlin as a tool for foreign interference to achieve strategic objectives. First World War treaties, mainly the Trianon Peace Treaty, as well as the Second World War and the communist and fascist historical experiences in countries within the post-Soviet space, are the pivotal topics from which hostile influencing narratives are built. From the analysis of the EUvsDisinfo database, the article identifies seven topic themes. Conclusions: Our findings suggest that pre-emptively elaborated counter-narratives based on historical evidence and sound historiography can be an effective tool against hostile revisionist narratives that exploit vulnerabilities and specific target groups within European societies.