Examinando por Autor "Gómez Ortega, Alba"

Mostrando 1 - 5 de 5

An effective video-based learning approach: a solution for complex university subjects [Una propuesta efectiva de aprendizaje basado en videos: solución para asignaturas universitarias complejas]
(Asociación Iberoamericana de Educación Superior a Distancia (AIESAD), 2024-01-01) Gómez Ortega, Alba; Macías Guillén, Almudena; Sánchez de Lara, Miguel Ángel; Delgado Jalón, Maria Luisa
This research presents a tool that offers an agile solution for university subjects perceived by students to be significantlyvcomplex. The tool combines, on the one hand, video-based learning and, on the other hand, a system for assessing difficulty prior to the production of videos. As a starting point, student feedback was used to obtain a map of subject difficulty. Based on the identifying markers on this map, a set of ad hoc videos was prepared to address the key and most difficult issues. After using these videos in their preparation in the subject, students completed a satisfaction survey, which was qualitatively validated by experts and quantitatively validated with a Cronbach’s alpha test. The results of this survey reflect the usefulness of the designed learning proposal and the interest aroused in the students. Likewise, through statistical analysis, an improvement in the academic performance of students with access to these videos compared to the control group was revealed. Using an accounting subject for a pilot test has enabled the construction of a learning proposal that can be extrapolated to any field of knowledge. The proposed system thus contributes an effective teaching process for students and allows them to be protagonists in their own academic training.
Análisis del sector del transporte urbano colectivo en España: autobús versus metro, un enfoque multidisciplinar
(Universidad Rey Juan Carlos, 2015) Gómez Ortega, Alba
Evaluation of User Satisfaction and Trust of Review Platforms: Analysis of the Impact of Privacy and E-WOM in the Case of TripAdvisor
(Frontiers Media, 2021-09-16) Martínez Navalón, Juan Gabriel; Gelashvili, Vera; Gómez Ortega, Alba
Technological advances have had many advantages like an E-WOM (Electronic Word of Mouth) that has become a very important and powerful tool for users who wish to share their knowledge, experiences and emotions about a product or service. But the use of virtual platforms may affect the privacy of users data. This present study has a twofold objective: first check if the privacy of users when using TripAdvisor, the world’s largest travel platform, has an impact on their satisfaction and trust on the platform. Secondly, the relationship between E-WOM and the variables users trust and satisfaction when using TripAdvisor is examined. In order to achieve the objectives set out, the sample of 390 persons was analyzed. The PLS-SEM method has been used to process the data and test the hypotheses. The results of the analysis have shown that there is a positive and direct relationship between TripAdvisor users’ privacy and satisfaction. The direct and positive relationship between users’ E-WOM and their degree of satisfaction and trust toward the platform has also been confirmed. This study makes a significant contribution to the academic literature on the variables studied, as previous studies presented different results.
El peaje urbano como instrumento de gestión de la movilidad y elemento potenciador del sistema de transporte urbano de la ciudad de Madrid
(2012-11-30) Muñoz Miguel, Juan Pedro; Anguita Rodríguez, Francisca; Gómez Ortega, Alba
Los sistemas de peaje urbano durante la última década, han cobrado un cierto auge como consecuencia de los buenos resultados ofrecidos por parte de las experiencias internacionales vigentes; por un lado, los peajes urbanos implantados en las ciudades escandinavas motivados, fundamentalmente, por la necesidad de obtener recursos financieros para proyectar nuevas inversiones en infraestructuras viales alternativas y, de forma secundaria, como instrumento reductor de la congestión. Por otro lado, y puramente inspirado en la necesidad de reducir los niveles de congestión existente, el caso de peaje urbano londinense. El objetivo del presente artículo, se centra en argumentar el papel crucial que supondría la implantación de un sistema de peaje urbano para la Ciudad de Madrid como instrumento de la gestión de movilidad que, integrado de forma coherente dentro de la actual política de transporte público madrileño, podría proporcionar un impulso efectivo y sustancial al uso del transporte público colectivo, fundamentalmente transporte público en superficie, como uno de los objetivos prioritarios de la movilidad en la Ciudad de Madrid y su entorno.
The social perception of urban transport in the city of Madrid: the application of the Servicescape Model to the bus and underground services.
(European Transport Research Review, 2019) Delgado Jalón, María Luisa; Gómez Ortega, Alba; de Esteban Curiel, Javier
Abstract Purpose: This paper is a study of the user’s perception of urban and suburban transport and was carried out in an attempt to compare the social value of various means of transport. The measurement of social perceptions is carried out with regard to ambient conditions, space, signs, front-line employees and other customers as stakeholders of both public transport services. Thus, this paper aims to identify the reasons for individuals’ preferences when choosing one particular means of transport for their daily life. Results: The results show that user perceptions of the underground are slightly better than the perceptions of buses; the results also highlight the decent management of both means of transport in terms of quality air, temperature, space, noise, cleanliness, smell and seating facilities. Some modest improvements are recommended to enhance public transportation service delivery. Conclusions: This approach reflects the gap between the social perception of a service and companies’ financial situations. Management policies are necessary to improve the service’s social value.