Examinando por Autor "Haapalainen, Victoria"

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    FROM FEET TO HEART: THE CASE OF HAVAIANAS AS A LOVEMARK
    (Universidad Rey Juan Carlos, 2024-06-21) Haapalainen, Victoria
    This work explores the extent to which the brand Havaianas fits into the marketing concept developed by Kevin Roberts; Lovemarks. Diving into the factors of emotional marketing and the establishment of effective relationships between brands and customers.