Examinando por Autor "Hernandez Lopez, Yolanda"

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    EFFECT OF BRAND VALUE ON CUSTOMER LOYALTY: THE APPLE CASE
    (Universidad Rey Juan Carlos, 2024-05-09) Hernandez Lopez, Yolanda
    The Effect of Brand Value on Customer Loyalty: The Case of Apple in the Phone Industry This study will focus on analyzing brand value and customer loyalty, exploring how these interconnected aspects shape Apple's brand potential. Studying the perceived brand value of Apple and its impact on customer loyalty. Assessing the levels of loyalty and satisfaction among both Apple customers in the telephone industry. Identifying the attributes that determine loyalty towards a brand. Assessing the factors that contribute to determining Apple's brand value. Studying consumer behaviors to evaluate loyalty levels and brand advocacy.