Examinando por Autor "Mercado Idoeta, Carmelo"

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Critical Factors and Consumption Patterns of Pergamon Museum's Visitors (Berlin, Germany)
(Elsevier, 2012) de Esteban Curiel, Javier; Antonovica, Arta; Mercado Idoeta, Carmelo
This research tries to go into the consumption patterns of tourists visiting museums in Berlin. Indeed, the importance of the museum tourism market in Berlin has created a need for information on the motivations of cultural tourists, as attention has shifted from historic and architectural tourism model or bildungsbürgerlich tourism (Spode and Gutbier 1987: 30), towards broadening the range of cultural attractions, unter alia museums regarded with both: traditional and contemporary culture. In particular, the city of Berlin gives an accurate picture of what European cities are willing to do in response to the growing relationship between tourism and museums with more than 170 museums of the world culture. In this context, a visitor survey (200) was conducted in one of the most important Museums of Berlin, the Pergamon Museum , in order to investigate the motivation, image, socio-demographic profile, opinions and consumption patterns of cultural tourists visiting Berlin. The findings of this research indicate that today s cultural tourists in Berlin are generally well-educated people with high status occupations, good incomes, heavily concerned with the environment, and that not all cultural visitors are cultural tourists, as the level of cultural motivation varies greatly from one tourist to the next.
Online corporate reputation in the hotel industry: the case of TripAdvisor
(ESIC, 2017-09-01) Rubio Gil, María Ángeles; Jiménez Barandalla, Iciar; Mercado Idoeta, Carmelo
Corporate reputation has evolved and has been absorbed by new technologies, now governing online consumer satisfaction. Firstly, a variety of studies were reviewed due to the lack of systematic theorising on the concept of online corporate reputation, followed by an empirical phase to test the theory with a case study on the travel portal TripAdvisor, emblematic in its sector. The study reveals three decisive aspects for good reputational management and concludes that the success of TripAdvisor as a promoter of the tourism sector is due to the tightening of vigilance and control of comments on its platform on hotel establishments. As a result, opinions become a true reflection of actual customer experiences in those establishments. La reputación corporativa ha evolucionado y ha sido absorbida por las nuevas tecnologías, que ahora regulan la satisfacción del consumidor online. En primer lugar, se han revisado diversos estudios debido a la falta de teorización sistemática sobre el concepto de reputación corporativa online, y se ha realizado una fase empírica para contrastar la teoría con un estudio de caso sobre el portal de viajes TripAdvisor, emblemático en su sector. El estudio revela tres aspectos decisivos para una buena gestión reputacional, y concluye que el éxito de TripAdvisor como promotor del sector turístico se debe al endurecimiento de la vigilancia y el control de los comentarios en su plataforma sobre los establecimientos hoteleros, de forma que las opiniones se conviertan en un fiel reflejo de las experiencias reales de los clientes en dichos establecimientos. 随着社交网络与多屏系统日益普及，客户可以在网络上进行选择、采购及反馈消费者满意程度等操作，这导致企业信誉在最近几十年间产生了重大的变化。由于现时缺乏有关网上企业信誉概念的系统性理论，因此我们进行了各样的研究探讨，其后我们把理论性前提跟一项实际案例作对比：作为该行业之典范的旅游门户网站TripAdvisor。本研究结果强调有助管理企业信誉的三个方面，结论是TripAdvisor能成功地推动旅游业是归功于加强对该平台的用户对各旅馆及餐厅的反馈的监控，让平台上的意见能够准确地反映出客户在各旅馆餐厅的经验。
Técnicas y prácticas de comercio exterior
(Dykinson, 2010) Bernal-Turnes, Paloma; Mercado Idoeta, Carmelo
This book presents some techniques to trade goods and services abroad and introduce some key aspects of the external commerce policy of Spain from the point of view of the industry, producers and traders. The book includes the theoretical and practical revision of Incoterms and their influence in the payment systems. Additionally, the book provides examples of an exhaustive list of forms and formalities to trade across borders as contracts, bill of lading, transportation documents, certificates of origin, transportation insurance, among others.