Examinando por Autor "Miotto, Giorgia"

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Managing Perceived Legitimacy in Uncertain Times: The Effects of Long-Covid
(Archivo Digital de la URL, 2023) Miotto, Giorgia; Blanco-González, Alicia; Paule-Vianez, Jessica; Escamilla-Solano, Sandra
Uncertainty and unpredictability are the main characteristics of a crisis: the Covid-19 pandemic was definitely characterised by these two issues. During the Covid-19 pandemic, people experienced a very high level of fear that affected their behaviour in several dimensions of their lives, including their buying habits. Retailing was one of the most affected industries due to government health regulations and people’s fears and emotions. In such tumultuous times, organizational legitimacy plays a crucial role since consumers tend to interact with legitimate organizations, avoiding companies that are not fulfilling their expectations and are not aligned with the accepted social norms. The objective of this research is to understand how uncertainty and crisis may affect consumer behaviour taking into account their emotional conditioning. Specifically, we measured the impact on three different groups of people based on their relationship with the virus: those infected, those uninfected, and those with long-Covid sequelae. We conducted an empirical study in June 2022 on a sample of 515 individuals from the above groups. Our findings revealed that the effects of risk perception and legitimacy are significantly different and that these factors affect individuals purchase intention. The research findings contribute to consumer behaviour theories and offer practical insights for marketing professionals and policymakers in crisis situations.
Organizational legitimacy perception: Gender and uncertainty as bias for evaluation criteria
(Elsevier, 2022) Díez-Martín, Francisco; Miotto, Giorgia; Cachón-Rodríguez, Gabriel
The perception of organizational legitimacy is influenced by different factors at the micro and macro levels. Organizational approval and support depend on the judgment criteria applied by the involved stakeholders. This research aims to analyze how legitimation criteria affect the different types of organizational legitimacy. Specifically, we analyze how legitimacy perception is influenced by individuals’ gender in an uncertain crisis environment, considering gender and uncertainty as the main variables. Our research was carried out in a global context of uncertainty generated by the COVID-19 pandemic. The results of the study confirm that gender and uncertainty play a relevant role in the legitimacy evaluation process. Men and women use different mindsets when evaluating organizations’ legitimacy. In a context of uncertainty, men’s legitimacy evaluation is mainly based on cognitive criteria, while women are moved by pragmatic criteria. The study provides relevant contributions, both theoretical and practical, to legitimacy theory, strategic management, gender studies and marketing and communication fields, providing insights for customizing organizational legitimation strategies taking into consideration the audience’s characteristics and environment.
Relationship Between State Legitimacy, Economic Policy Uncertainty, and Entrepreneurship: Empirical Evidence From Europe
(SAGE, 2024) Paule-Vianez, Jessica; Fernández-Portillo, Antonio; Miotto, Giorgia; Coca-Pérez, José Luis
This study aims to analyze the relationships between economic policy uncertainty (EPU), state legitimacy, entrepreneurial activity, and business opportunities. To achieve this goal, 13 European countries are selected for the period 2002 to 2018. Applying partial least squares structural equation modeling, relevant findings were obtained. The results show that higher economic uncertainty is associated with an increase in a country’s entrepreneurial activity, although the perception of entrepreneurial opportunities does not increase. We also observed an inverse relationship between EPU and legitimacy. A higher perception of legitimacy is related to lower entrepreneurial activity and higher opportunities for entrepreneurship. These findings have relevant implications. From the academic point of view, the results make new contributions to research related to the importance of the institutional context and entrepreneurial activity, considering the relationships between EPU and legitimacy and their influence on entrepreneurial activity. We also highlight how policymakers may influence the perception of state legitimacy and, therefore, have an impact on entrepreneurial activities and opportunities.
Reputation and legitimacy: Key factors for Higher Education Institutions’ sustained competitive advantage
(Elsevier, 2020) Miotto, Giorgia; Del-Castillo-Feito, Cristina; Blanco-González, Alicia
Globalization, rankings, and the decrease of public funding have created a highly competitive environment for public universities. Internal and external stakeholders increasingly demand better results in term of research, teaching, knowledge transfer, employability, and community outreach. In this new landscape, intangible assets such as reputation and legitimacy are key factors for gaining a sustained competitive advantage. And yet, here remains a lack of clarity about these variables and their relationships. This research aims to increase our understanding of the field by measuring how reputation, by way of its influence on legitimacy, can create a sustained competitive advantage for public universities. We measure reputation and legitimacy by surveying 509 professors from 47 different Spanish universities, considering pragmatic, moral and cognitive legitimacy types and analyze reputation in terms of performance, innovation, citizenship, services, governance, and workplace climate. According to faculty members, a university’s reputation has a significative and positive effect on its legitimacy.
The intellectual structure of gender equality research in the business economics literature
(Springer, 2023) Díez-Martín, Francisco; Miotto, Giorgia; Castillo-Feito, Cristina del
In both the public and private sectors, gender equality is a major issue faced by mod‑ ern management. It is also a primary concern for the global sustainable develop‑ ment defned by the UN 2030 Agenda. Gender equality, as a research topic, has been explored from many diferent social, economic and political sides; nevertheless, gender equality in business economics is still a very promising research feld since the everchanging global organisational environment requires frequent updates and polysemic approaches. The aim of this study is to identify and visualise the intel‑ lectual structure and dynamics of gender equality research on business economics literature through a bibliometric quantitative literature analysis. Our results found 12 main lines of research. They also identify the trending topics, sources of knowledge, and literature dissemination paths along these lines between 2001 and 2020. This work contributes to the feld of gender issues by showing its intellectual structure and providing a research agenda and identifying future research lines and gaps in the area.