Examinando por Autor "Navarro, Cristina"

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Covid-19 communication management in Spain: Exploring the effect of information-seeking behavior and message reception in public’s evaluation
(Profesional De La información, 2020-07) Fuentes Lara, Cristina; Moreno Fernández, Ángeles; Navarro, Cristina
The World Health Organization (2011) has emphasized communication as one of the biggest challenges and places risk communication among the essential competencies required to tackle a pandemic. In light of the Covid-19 crisis, the aim of this paper is to assess how information forms and sources influence the public´s information-seeking behaviors, and the perception of government´s crisis response strategies during the pandemic. An online survey was conducted between March 14 and April 14, 2020, the first four weeks after the declaration of the State of Alarm in Spain. The online questionnaire included questions regarding information-seeking behavior, trust in different sources and channels, perception of government communication management, message retention, and demographic questions. Findings show a synchronous use of multiple media and platforms in line with channel complementarity theory. Three of the four most used information channels are considered mainstream news media. However, the second source of information is WhatsApp. People who relied more on the mainstream news media for Covid-19 information are generally most likely to express positive opinions of the government´s communication strategy. Findings also show that people less able to make correct attributions of governmental information were the most critical of the government´s crisis response. Finally, trust in public authorities´ decreases as the crisis evolves as a general matter. It is specially truth for the WHO, but there is also a striking exemption for local governments. Implications for theory and empirical research and recommendations and new issues to address are identified and discussed.
Factors affecting turnover intentions among Millennial public relations professionals: The Latin American case
(Public Relations Inquiry. SAGE Publications, 2022-05) Fuentes Lara, Cristina; Moreno Fernández, Ángeles; Navarro, Cristina
As the Millennial generation becomes the largest generation of the global workforce, it is vital that organizations understand Millennials’ work values, motivational factors, and expectations to adjust existing employee retention techniques that may not suit this generation. The purpose of this study is to identify and analyze the major factors that affect employee retention among Latin American Millennials working in the public relations industry. Additionally, we examine generational differences in work attitudes across three generations, with an emphasis on the nature of the similarities and differences of Millennials when compared to prior generations. Findings show a highly significant positive relationship among job satisfaction, trust in the organization, job engagement, excellent leader performance, and supportive organizational culture and Latin American Millennial turnover intentions. Compared to Boomers and Gen-Xers, Millennials reported lower levels of overall job satisfaction, work engagement, and organizational trust.
Measurement and predictors of resilience among Latin American public relations professionals An application of the Connor-Davidson Resilience Scale (CD-RISC)
(Journal of Communication Management. Emerald Publishing Limited, 2019-10-28) Fuentes Lara, Cristina; Moreno Fernández, Ángeles; Navarro, Cristina; Molleda, Juan Carlos
Purpose – It is well established that greater resilience buffers the negative effects of adverse events and conditions, allowing the affected individual to recover adequately. Resilience is a core trait for public relations practitioners, due to the challenging and pressure-laden nature of their work. However, as an individual-level trait, this phenomenon remains underexplored in the communication field. The purpose of this paper is to examine the dimensionality and measurement invariance of the 25-item Connor-Davidson Resilience Scale (Connor and Davidson, 2003), evaluate the level of resilience and identify predictors of resilience among Latin American public relations practitioners. Design/methodology/approach – A population of 898 public relations professionals from 18 Latin American countries working on different hierarchical levels, both in communication departments and agencies across the region were surveyed. Findings – CD-RISC global scorings show direct correlations with age, years of experience, type of organization, hierarchy and social media skills. However, education, salary, gender or working in an excellent, successful and influential communication department were not predictors of resilience. Additionally, results provide supporting evidence that the CD-RISC has good psychometric properties and can be used as a reliable and valid tool to assess resilience among Latin American public relations practitioners. Research limitations/implications – As in any study using self-report measures, the results may have been influenced by participants’ acquiescence and need for social desirability. Greater participation is needed from some countries to allow for a more comprehensive comparative analysis. Practical implications – Identifying factors that protect against negative outcomes is important for the development of strengths-based approaches that emphasize resilience. Moreover, in predicting the ability to tolerate stress and its negative effects, this study may help in the selection of personnel who will manage tougher job demands. Originality/value – Research on the concept of resilience has gained substantial momentum over the past decades and has become a multidisciplinary field of research spanning a variety of theoretical and conceptual positions. However, practitioner resilience has not formally addressed in the public relations research, with the sole exception of the qualitative research conducted by Guo and Anderson in 2018 using a critical incident technique approach. This field provides an intriguing context to study resilience because practitioners are regularly engaged in work that may require the ability to “bounce back” from challenging work.