Examinando por Autor "Rodriguez De Ferrater, Alejandro"
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Ítem A COMPARATIVE ANALYSIS OF DIGITAL MARKETING BETWEEN LUXURY FASHION BRANDS AND MASS CONSUMER BRANDS ON INSTAGRAM AND TIKTOK.(Universidad Rey Juan Carlos, 2024-06-14) Rodriguez De Ferrater, AlejandroThe purpose of this final work is to examine the trends in the use of digital marketing in the fashion industry. in particular, it will focus on possible differences between brands targeting luxury consumers and brands targeting middle-class consumers.