Examinando por Autor "Romero Luis, Juan"

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360° Video for Research Communication and Dissemination: A Case Study and Guidelines
(IEEE Transactions on Professional Communication, 2023-01-24) Wuebben, Daniel; Rubio Tamayo, Jose Luis; Gertrudix Barrio, Manuel; Romero Luis, Juan
Impact Statement: Practitioner Takeaway •Time-limited 360° videos that can disseminate research results via social media platforms like YouTube require special considerations, especially during the production process. •Surveys responses (n = 32) evaluating six two-dimensional video interviews with scientists and six 360° video tours of their lab spaces suggest a significant interest in 360° video for research communication and dissemination. •The article includes guidelines for creating short, time-limited 360° videos that feature a few select vantage points and a narrator to guide the viewers' attention. Abstract: Introduction: 360° videos are increasingly popular channels for science communication and higher education; however, time-limited 360° videos that disseminate scientific research via platforms like YouTube remain underexamined. To address this problem, this experience report reviews the creation and evaluation of six 2D video interviews and six 360° video tours. About the case: The European Commission's Joint Research Centre (JRC) and other public-facing organizations already publish 2D videos on social media channels and host 360° video content on their institutional websites. This case addresses the affordances and constraints of creating short 360° videos for publication on public-facing platforms. Situating the case: 360° video content has been incorporated into science communication and pedagogical practices in higher education. The authors review these developments and show the need for further research on time-limited 360° video. Methods/approach: Scientists researching energy-related technologies were invited to record 2D video interviews. Based on these interviews, six transcripts for 360° videos were drafted and recorded in the same lab settings. When the videos were published, European researchers and communication professionals were recruited to complete a short survey evaluating the videos’ relative merits. Results/discussion: The survey results (n = 32) suggest a similar overall quality of the 2D video interviews and 360° video tours. Respondents ranked the interviewee or narrator as the best feature of both the 2D and 360° format, and 47% said that they would prefer to have a 360° video created about their research. Based on our experience, we provide guidelines related to the production and publication of short 360° videos. Conclusion: Further research and practice are required to understand which specific features of the 360° videos are most effective and whether this technology offers distinct advantages as a tool for dissemination. Further research and practice will establish more detailed approaches to 360° video.
Eficacia de la comunicación en campañas de concienciación para promover la economía circular: acciones de marketing social para impulsar cambios de hábito
(Universidad Rey Juan Carlos, 2023) Romero Luis, Juan
Communication plays a crucial role in the transition towards a circular economy due to its importance in promoting habit changes among different social actors. This thesis focuses on students and its objective is to design and implement an experimental model to evaluate the effectiveness of audiovisual products using facial microexpression analysis and eye-tracking technology. To this end, we carried out: (1) a systematic literature review on the circular economy approached from the areas of communication and education, (2) the design of a social perception questionnaire and a representative survey in the Community of Madrid, (3) interviews and focus groups with experts in biotechnology and communication, whose discourse was analyzed using grounded theory, and (4) a quasi-experiment of user experience in a laboratory with 59 bachelor's degree students. The results indicate the opportunity of neuromarketing techniques applied to this research object from the field of communication, reveal some keys that could increase the effectiveness of awareness campaigns, and identify limitations and improvements of the user experience model used. This thesis is composed of three articles published in high impact scientific journals and one article that is in revision publication process at the moment of the thesis deposit. Additionally, a further four articles elaborated in the context of the BIOTRES- CM project are appended as annexes due to their close relationship with the objectives of the thesis.