Examinando por Autor "Torregrosa Ruiz, Natalia"

Seleccione resultados tecleando las primeras letras
Mostrando 1 - 1 de 1
  • Miniatura
    Ítem
    COMPARATIVE STUDY AND ANALYSIS OF CORPORATE REPUTATION IN INFLUENCER BRANDS: MY ALGEET & IT¿S LAVA
    (Universidad Rey Juan Carlos, 2024-11-15) Torregrosa Ruiz, Natalia
    This study will analyse and compare two influencer brands, My Agleet and It¿s Lava, to determine which brand has a better reputation among the general public. This will begin with a conceptual exploration of reputation, its essential components, and the specific concept of brand reputation, among other key ideas. From this theoretical base, each brand will be examined in depth and the main theories that can contribute to building the methodological framework of the project will be explored. Once the methodology is selected, a quantitative analysis will be conducted via a survey. Following the extraction of results, additional data will be gathered from various communication channels, such as social media. Finally, conclusions will be drawn regarding which of the two brands has the stronger reputation, identifying distinguishing strengths as well as areas for potential improvement.