Examinando por Autor "Zeler, Ileana"

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Comunicación para la prevención de cáncer de piel: un análisis del uso de Facebook para la comunicación de salud en España
(Redmarka. Revista De Marketing Aplicado, 2023-06-26) Jiménez-Sánchez, Lara; Moreno, Ángeles; Zeler, Ileana
El cáncer de piel es uno de los tipos de cáncer más letales en todo el mundo. En España, se espera un aumento en la incidencia y mortalidad si no se toman medidas adecuadas para educar a la población sobre la importancia de la fotoprotección. En este contexto, las redes sociales se han convertido en un canal de información crucial para la promoción de hábitos saludables. El objetivo de este estudio es conocer el contenido de la comunicación de fotoprevención difundida en Facebook en España por las principales organizaciones comprometidas con esta labor. Se ha empleado la teoría de la agenda setting de primer y segundo nivel para explorar los contenidos emitidos en 2022 durante el periodo de campañas de prevención en los perfiles de redes sociales de estas organizaciones. Los hallazgos muestran una prevalencia de contenidos sobre fotoprotección (34,4%) y un encuadre mayoritario centrado en causas del cáncer de piel (55,4%).
Female leadership in communication management in Spain: making a difference in a sexist culture
(Corporate Communications: An International Journal. Emerald Publishing Limited, 2022-12-19) Fuentes Lara, Cristina; Moreno Fernández, Ángeles; Zeler, Ileana
Purpose This paper aims to explore the position of women in the communication management sector in Spain from their own experiences. The study examines female communication and leadership styles, emphasising the cost of leadership in which they are leaders or led. Design/methodology/approach This study used a qualitative methodology based on in-depth interviews with 22 women actively working in top companies and agencies: female communication directors, female employees with a female leader and female employees with a male leader. Data were analysed through thematic analysis. Findings Results show mixed communication and leadership styles. In addition, the high level of self-demand of female communication managers stands out, making it challenging to achieve a work-life balance and the implementation of successful role models. Social implications Exploring the factors of female leadership remains necessary to understand and make their situation in various industries and positions visible. It also helps remove barriers to leadership, guide organisations in addressing gender discrimination issues and develop mechanisms for the internal promotion of female professionals. Originality/value To the best of authors' knowledge, this is the first study exploring the leadership and communication styles of women in the Spanish Public Relations (PR) and communication management industries. It also highlights the aspects influencing the cost of leadership.
Sun behavior: exploring the health belief model on skin cancer prevention in Spain
(Springer, 2024-09-11) Fuentes‐Lara, Cristina; Zeler, Ileana; Moreno, Ángeles; De Troya‐Martín, Magdalena
Aim Skin cancer ranks among the most common types of cancer worldwide, with Spain being one of Europe's high UV radiation exposure nations, heightening the potential for increased skin cancer incidence in the absence of improved sun protection behaviors. Addressing the need for improved sun protection habits, this study focuses on the analysis of the health belief model (HBM) constructs on skin cancer prevention among a high-risk population. This study introduces the innova- tion of integrating a sunburn measurement unit from the “Practices, Attitudes, and Knowledge related to Sun Exposure” (CHACES) questionnaire into the framework of the HBM, and develops a statistical model to explain health behaviors related to solar photoprotection and skin cancer. Subject and methods To achieve this, the research team employed the previously validated CHACES epidemiological questionnaire, supplemented with an additional section on HBM variables. This survey was conducted among a total of 496 participants. Results Findings reveal significant relationships between key variables, highlighting the critical roles of self-efficacy and perceived susceptibility. Participants who hold that avoiding sun exposure is an effective preventive measure against skin cancer are more likely to protect their skin from sunburn, and those with heightened awareness of susceptibility to skin cancer exhibit a greater propensity to adopt preventive measures against sun exposure. Conclusions These insights provide valuable guidance for the development of health prevention communication plans, which are imperative for enhancing sun-protection practices and mitigating the rising threat of epidemy of skin cancer in industrialized countries.