| dc.description.abstract | The film industry has created mass phenomenon and worked as a channel to spread messages apart from entertaining the public. Nowadays, this industry is merged with the increasing digitalization of society, which has changed the way of consuming and producing content.
With its innovative approach, Netflix has been able to respond to the growing necessities of the consumers, placing itself in a powerful position being a distributor of content in 190 countries, including drama, comedy, animated and live action movies, foreign language, docuseries and documentaries, reality shows, talk shows, and stand-up comedies.
To understand its political influence, we cannot overlook the importance of soft power and culture as key concepts.
Accordingly, this work will analyze those broad concepts and then focus on the specific case of Netflix, starting from its beginning in 1997, until now. In order to evaluate its expansion strategies that have converted a movie renting service into a streaming giant with 232.5 million subscribers and a a market value of $143.48B.
Lastly, current or future competitors will be analysed, as well as the role of China, what are its strengths and weaknesses regarding the film industry and some plausible outcomes. | |
Except where otherwise noted, this item's license is described as Creative Commons Atribución 4.0 Internacional