SOCIAL MEDIA AND ITS IMPACT ON BUSINESSES

dc.contributor.author	Sor Villarejo, Sara
dc.date.accessioned	2023-11-03T17:00:04Z
dc.date.available	2023-11-03T17:00:04Z
dc.date.issued	2023-11-03
dc.identifier.uri	https://hdl.handle.net/10115/25500
dc.description	Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: Claudia Gago Martín
dc.description.abstract	The rise of the Internet, the importance of social media, and the nexus between e-commerce and digital marketing are the main topics of this dissertation, which looks at how business is changing in the digital age. The study analyzes the different social media strategies used by Hemper and Patagonia and is separated into theoretical and practical sections. It highlights how social media has revolutionized marketing and shows how Patagonia incorporates it into a full strategy, whereas Hemper, who was raised in the social media era, is largely dependent on sites like Instagram. The need for organizations to strategically adapt to the rapidly evolving digital landscape is emphasized by this study.
dc.language.iso	eng
dc.publisher	Universidad Rey Juan Carlos
dc.rights
dc.rights.uri
dc.subject	Social media
dc.subject	e-commerce
dc.subject	digital marketing
dc.subject	Internet
dc.subject	Patagonia
dc.subject	Hemper
dc.title	SOCIAL MEDIA AND ITS IMPACT ON BUSINESSES
dc.type	info:eu-repo/semantics/studentThesis
dc.rights.accessRights	info:eu-repo/semantics/embargoedAccess