KOREAN MARKETING
Abstract
During this project, I have analyzed Korea¿s marketing and business landscape. The most accurate way of developing a productive and beneficial marketing campaign has a tight relation with Korean tradition and society¿s way of thinking but also with the technological and digital development, which is one of the main points companies in Korea focus on. Due to this we have also exposed the most actual tendencies of marketing in Korea without forgetting the exhaustive analysis of consumers¿ purchase process. Digital marketing has gain importance that is why during this study, we will also explain how this digital marketing strategies affect in the way marketing campaigns are managed having a starring role in them.
Description
Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: Esther Alicia González Arnedo
Collections
- Trabajos Fin de Grado [8180]
Los ítems de digital-BURJC están protegidos por copyright, con todos los derechos reservados, a menos que se indique lo contrario
Related items
Showing items related by title, author, creator and subject.
-
PLAN DE MARKETING CUPRA BORN
Tudón López, Jorge (Universidad Rey Juan Carlos, 2024-07-01) -
EL MARKETING DE GUERRILLAS
Carrascosa Del Saz, Nuria (Universidad Rey Juan Carlos, 2024-06-26)