CONSUMER BEHAVIOUR DEPENDING ON GENDER IN CHANEL

dc.contributor.author	Cervera De Ussia, Carlota
dc.date.accessioned	2023-11-28T01:00:27Z
dc.date.available	2023-11-28T01:00:27Z
dc.date.issued	2023-11-22
dc.identifier.uri	https://hdl.handle.net/10115/26583
dc.description	Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: Ana Pilar Vico Belmonte
dc.description.abstract	Thesis on Gender-related consumer behaviour in the luxurious enterprise Chanel where I researched about consumers and their reactions towards the brand and luxury fashion. I set four objectives which had to solve and understand the data I collected making a conclusion about this project. I personally enjoyed researching about this topic since is the sector a want to focus on my professional career. Moreover, I am actually being specialised on communication of the fashion and luxury sector being this thesis useful for my future studies and development.
dc.language.iso	eng
dc.publisher	Universidad Rey Juan Carlos
dc.rights
dc.rights.uri
dc.subject	Thesis
dc.subject	Gender-related
dc.subject	Consumer behaviour
dc.subject	Chanel
dc.subject	Luxury
dc.subject	Fashion
dc.subject	Research
dc.subject	Consumers
dc.title	CONSUMER BEHAVIOUR DEPENDING ON GENDER IN CHANEL
dc.type	info:eu-repo/semantics/studentThesis
dc.rights.accessRights	info:eu-repo/semantics/embargoedAccess