COMPARISON OF TRADITIONAL VS. CURRENT ADVERTISING THROUGH INFLUENCERS

Espuela Hurtado, Jimena
URI: https://hdl.handle.net/10115/26755
Date: 2023-11-24

Abstract

In this work we will be able to see the comparison of Traditional advertising vs. Digital, seeing how this has affected society today and analyzing the conclusions of two experts with a survey.

Description

Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: Ana Medina López, Jimena Espuela Hurtado

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