DOPING IN SPORTS: ANALYSING THE CASE OF ALBERTO CONTADOR

Abstract

This document makes a reflection about doping in sports going deeper in those who have more cases, and the perception of the public opinion and the media about the case of Alberto Contador. Inside this research we will analyse both qualitative and quantitatively the media opinion and the treatment of the Alberto Contador's case of doping between 2010 and 2012, as well as the response of the cyclist to the reputational crisis of his professional career.