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THREADS OF CHANGE: COMPARING COMPETITIVE STRATEGIES BY ECOALF VS. SCALPERS

dc.contributor.authorLougedo Novillo, Elena
dc.date.accessioned2024-03-19T13:05:16Z
dc.date.available2024-03-19T13:05:16Z
dc.date.issued2024-02-26
dc.identifier.urihttps://hdl.handle.net/10115/31237
dc.descriptionTrabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: Antonio Montero Navarro
dc.description.abstractIn light of the increasing environmental concern in today's society, this study explores the potential correlation between sustainability and competitive advantage within the fashion industry. In a landscape dominated by fast fashion, experts like Livia Firth emphasize the urgency of addressing these environmental issues as the main action to ensuring long-term business success. As this paper will illustrate, fashion has historically been a key instrument to represent societies and to reflect traditions, cultures, progress and socioeconomic trends. However, the evolution towards the fast fashion model embedded in our society, has resulted in severe environmental consequences, contributing to heightened pollution and ecological damage. In response to this and, more importantly, to a growing societal commitment, sustainability has recently emerged as both a beacon of hope and a new business opportunity for fashion companies. This paper sheds light on this particular issue, centering on a comparative study of two prominent Spanish brands, Ecoalf and Scalpers, to analyze how each brands approaches sustainability and the potential impact of this strategy on their competitive advantage.
dc.language.isoeng
dc.publisherUniversidad Rey Juan Carlos
dc.rights
dc.rights.uri
dc.subjectFashion
dc.subjectBusiness
dc.subjectCompetitive strategies
dc.subjectEcoalf
dc.subjectScalpers
dc.titleTHREADS OF CHANGE: COMPARING COMPETITIVE STRATEGIES BY ECOALF VS. SCALPERS
dc.typeinfo:eu-repo/semantics/studentThesis
dc.rights.accessRightsinfo:eu-repo/semantics/embargoedAccess


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