THE IMPORTANCE OF NEUROMARKETING IN BRAND BUILDING

dc.contributor.author	Rosales Pérez-Templado, Paloma
dc.date.accessioned	2024-03-19T13:06:21Z
dc.date.available	2024-03-19T13:06:21Z
dc.date.issued	2024-02-19
dc.identifier.uri	https://hdl.handle.net/10115/31289
dc.description	Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: Alfredo Rodríguez Fuertes
dc.description.abstract	An investigation into how consumers perceive `fast-fashion¿ retailers versus emerging brands with the use of implicit and explicit measures.
dc.language.iso	eng
dc.publisher	Universidad Rey Juan Carlos
dc.rights
dc.rights.uri
dc.subject	neuromarketing
dc.subject	response time
dc.subject	reaction time
dc.title	THE IMPORTANCE OF NEUROMARKETING IN BRAND BUILDING
dc.type	info:eu-repo/semantics/studentThesis
dc.rights.accessRights	info:eu-repo/semantics/embargoedAccess