MANAGEMENT OF THE I GALIMENTA CONGRESS: PLANNING, ORGANISATION AND COMMUNICATION STRATEGY

dc.contributor.author	Garcia Alonso, Leyre
dc.date.accessioned	2024-06-17T16:00:16Z
dc.date.available	2024-06-17T16:00:16Z
dc.date.issued	2024-06-17
dc.identifier.uri	https://hdl.handle.net/10115/34097
dc.description	Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: Álvaro Hernández Tamurejo
dc.description.abstract	This project focuses on the creation and planning of the I Galimenta Congress, a fictitious event that has been designed to apply event management concepts focusing on the Galician agri-food sector. Through a detailed analysis and the elaboration of a complete strategic plan, all the organisational phases are developed, from the analysis of the context and the definition of objectives, to the logistical planning. In addition, a detailed comprehensive communication plan is developed, including the creation of the visual identity and the implementation of effective communication strategies. An analysis of the economic viability of the project is also carried out and the return on investment is calculated.
dc.language.iso	eng
dc.publisher	Universidad Rey Juan Carlos
dc.rights
dc.rights.uri
dc.subject	Congress
dc.subject	communication
dc.subject	event
dc.subject	Galicia
dc.subject	budget
dc.title	MANAGEMENT OF THE I GALIMENTA CONGRESS: PLANNING, ORGANISATION AND COMMUNICATION STRATEGY
dc.type	info:eu-repo/semantics/studentThesis
dc.rights.accessRights	info:eu-repo/semantics/embargoedAccess