ZARA'S JOURNEY INTO BEAUTY: EVENT ORGANIZATION IN THE WORLD OF MAKE-UP

dc.contributor.author	Vique San José, Yasmin
dc.date.accessioned	2024-06-25T20:00:04Z
dc.date.available	2024-06-25T20:00:04Z
dc.date.issued	2024-06-21
dc.identifier.uri	https://hdl.handle.net/10115/34994
dc.description	Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: Gijs Versteegen
dc.description.abstract	The following final degree thesis develops an event to present Zara¿s new makeup line, known as Zara Beauty. In this work, a corporate event classified as a product launch event will be presented, one of the most effective tools used by companies nowadays to generate visibility and attraction to their new launches. To achieve this objective, a detailed plan has been designed covering all the phases for the planning and execution of the event, whose objective is not only to publicize the new makeup line, but also to strengthen Zara¿s image and its positioning in the competitive beauty market.
dc.language.iso	eng
dc.publisher	Universidad Rey Juan Carlos
dc.rights
dc.rights.uri
dc.subject	Corporate event
dc.subject	Zara Beauty
dc.subject	makeup
dc.subject	event organization
dc.subject	product launch event
dc.title	ZARA'S JOURNEY INTO BEAUTY: EVENT ORGANIZATION IN THE WORLD OF MAKE-UP
dc.type	info:eu-repo/semantics/studentThesis
dc.rights.accessRights	info:eu-repo/semantics/embargoedAccess