Show simple item record

ZARA'S JOURNEY INTO BEAUTY: EVENT ORGANIZATION IN THE WORLD OF MAKE-UP

dc.contributor.authorVique San José, Yasmin
dc.date.accessioned2024-06-25T20:00:04Z
dc.date.available2024-06-25T20:00:04Z
dc.date.issued2024-06-21
dc.identifier.urihttps://hdl.handle.net/10115/34994
dc.descriptionTrabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: Gijs Versteegen
dc.description.abstractThe following final degree thesis develops an event to present Zara¿s new makeup line, known as Zara Beauty. In this work, a corporate event classified as a product launch event will be presented, one of the most effective tools used by companies nowadays to generate visibility and attraction to their new launches. To achieve this objective, a detailed plan has been designed covering all the phases for the planning and execution of the event, whose objective is not only to publicize the new makeup line, but also to strengthen Zara¿s image and its positioning in the competitive beauty market.
dc.language.isoeng
dc.publisherUniversidad Rey Juan Carlos
dc.rights
dc.rights.uri
dc.subjectCorporate event
dc.subjectZara Beauty
dc.subjectmakeup
dc.subjectevent organization
dc.subjectproduct launch event
dc.titleZARA'S JOURNEY INTO BEAUTY: EVENT ORGANIZATION IN THE WORLD OF MAKE-UP
dc.typeinfo:eu-repo/semantics/studentThesis
dc.rights.accessRightsinfo:eu-repo/semantics/embargoedAccess


Files in this item

This item appears in the following Collection(s)

Show simple item record

Los ítems de digital-BURJC están protegidos por copyright, con todos los derechos reservados, a menos que se indique lo contrario