MARKETING PLAN FOR JAQUEMUS

Abstract

This document includes a proposal for the fashion brand Jacquemus. This proposal consists of a Marketing Plan promoting a collaboration with the "Elite" series. In addition, in this collection the fashion garments would be sustainable. This aims to bring the brand closer to a younger audience such as Generation Z. This project arose after the observation that many brands in the fashion industry were making many efforts to approach this generation in different ways. And although it is true that Jacquemus currently directs part of its communications to this audience, after conducting an internal and external analysis, we believe that this is an area that could be explored further. After detecting which actions got the attention of Generation Z, we came to the conclusion that one of them is collaborations with other brands or communication channels and another one is the real commitment to the environment by them. For this reason, it was decided to design a plan that would unite both concepts. In addition, when carrying out the project, the proposal and all the actions have been focused following the aesthetics and form of communication of the Jacquemus brand.