Chanel Through Karl Lagerfeld's Eyes. Scenography as an Effective Communication Method

dc.contributor.author	Cabral Cabral, Candido
dc.date.accessioned	2024-07-04T00:01:50Z
dc.date.available	2024-07-04T00:01:50Z
dc.date.issued	2024-06-28
dc.identifier.uri	https://hdl.handle.net/10115/36587
dc.description	Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: Patricia Labrador Ballestero
dc.description.abstract	Karl Lagerfeld, who led Chanel from 1982 to 2019, ushered in a new era of global fashion where designers aimed to preserve heritage while staying relevant. He expanded Chanel's legacy through seasonal collections, using runway shows to communicate the brand's essence and adapt to modern media channels. Lagerfeld's innovative use of spaces like the Grand Palais reflected Chanel's commitment to real-life experiences. His tenure exemplified how combining tradition with contemporary aesthetics ensures a fashion brand's longevity, setting a standard for future designers. Effective communication became integral for maintaining Chanel's brand value and image.
dc.language.iso	eng
dc.publisher	Universidad Rey Juan Carlos
dc.rights
dc.rights.uri
dc.subject	Fashion
dc.subject	Runway
dc.subject	Scenography
dc.subject	Chanel
dc.subject	Evolution.
dc.title	Chanel Through Karl Lagerfeld's Eyes. Scenography as an Effective Communication Method
dc.type	info:eu-repo/semantics/studentThesis
dc.rights.accessRights	info:eu-repo/semantics/embargoedAccess