K-POP MUSIC MARKET RESEARCH

Abstract

n this project we delve into the intricate world of K-pop, a cultural phenomenon that has captivated audiences worldwide. Our aim is to unravel the complexities of the K pop market and explore deep into the behavior of its consumers, with a particular focus on understanding the dynamics within the Spanish context. K-pop, or Korean Popular Music, has emerged as a global force in the contemporary music industry, characterized by its catchy melodies, captivating choreography, and charismatic idols. As its influence continues to grow, it has become imperative to comprehend the underlying market dynamics and consumer preferences driving its success. At the heart of our exploration lies the concept of market research, a vital tool for understanding consumer behavior and shaping business strategies. Through an in-depth examination of market research principles, we aim to uncover the factors influencing consumer preferences and behaviors within the K-pop landscape. Furthermore, our project seeks to formulate hypotheses that will guide our investigation into various facets of the K-pop market and consumer behavior. By designing a robust research methodology, including survey-based data collection and analysis, we strive to provide valuable insights into the factors driving K-pop's popularity, the evolving trends shaping the industry, and the role of social networks in influencing consumer preferences. Through meticulous data collection, analysis, and interpretation, this project aims to offer actionable insights for industry stakeholders, researchers, and enthusiasts alike. By shedding light on the multifaceted dynamics of the K-pop market and consumer behavior, hoping to contribute to a deeper understanding of this global phenomenon and its impact on the music industry.