STRATEGIES, CHARACTERISTICS AND IMPACT OF MOBILE MARKETING

Abstract

The aim of this End of Degree Project is to analyse the recent appearance of mobile devices and the importance these ones have been acquiring over the recent years on our daily activities. Also, analyse how these trends change the marketing overview and activities which have been undergoing an adaptation process to adapt to these new strategies and components. In addition to this analysis, the development and launching of a survey and the proper analysis of this one will be carried out, to count with a more current and upgraded view over these statements. The result of the theoretical analysis of the concepts and the answers collected from the survey, will lead us to get a more current and actualized vision of what marketing mobile is, and how does this one influence us on the daily basis, and how present is in every activity and process we carry out, no matter where or when are we developing it.