THE IMPACT AND THE NEW CHALLENGES OF ARTIFICIAL INTELLIGENCE IN MARKETING AND THE HUMAN RESOURCES

dc.contributor.author	Abdelouahab, Samy
dc.date.accessioned	2024-07-09T00:01:24Z
dc.date.available	2024-07-09T00:01:24Z
dc.date.issued	2024-06-26
dc.identifier.uri	https://hdl.handle.net/10115/37229
dc.description	Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: Vera Gelashvili
dc.description.abstract	This final degree project focuses on the subject of Artificial Intelligence and its impact on marketing and Human Resources. After defining the notions of Marketing, HR and AI, the current state of AI adoption in these fields is analysed. Therefore, this study involves investigating and researching how AI is currently being used in these economic and social areas, what specific technologies are being used and employed, and what are the results. More specifically, the aim is to examine how the implementation of AI is transforming traditional processes in marketing and HR, and to identify the associated benefits and challenges. Also explore the new ethical, social and legal challenges that arise with the adoption of AI in these fields.
dc.language.iso	eng
dc.publisher	Universidad Rey Juan Carlos
dc.rights
dc.rights.uri
dc.subject	Artificial Intelligence
dc.subject	Human Resources
dc.subject	Marketing
dc.subject	Qualitative Research.
dc.title	THE IMPACT AND THE NEW CHALLENGES OF ARTIFICIAL INTELLIGENCE IN MARKETING AND THE HUMAN RESOURCES
dc.type	info:eu-repo/semantics/studentThesis
dc.rights.accessRights	info:eu-repo/semantics/embargoedAccess