MARKETING PLAN FOR SUNDAY STUDIOS

Abstract

The presented project encompasses a comprehensive marketing plan tailored for Sunday Studios; a burgeoning entrepreneurial venture focused on creating activities to develop creativity. As a marketing student, my goal is to meticulously develop a structured blueprint for this endeavour while assessing its viability for real-world launch, leveraging acquired knowledge and industry insights. Sunday studios is an online retail business dedicated to offering guided packs of activities for Do It Yourself (DIY) creative experiences of high quality to develop creativity of the consumers. Rooted in a profound passion for creative pursuits and the cultivation of self-taught activities, the brand aims to give an innovative approach facilitating personal development and satisfaction. Theoretical information was collected through secondary data for the external analysis, starting with a study of creativity and its influencing variables. Subsequently, primary data was collected through an in-depth analysis of the brand, including confirmation of our main target audience, their preferences, lifestyle, and customer journey. This research has helped structure the emerging business in a realistic and feasible manner.