EMPOWERING COMPANIES THROUGH STORYTELLING: A STRATEGIC NARRATIVE FOR HACKIO¿S INNOVATION IN LEARNING

dc.contributor.author	Contreras Learte, Silvia
dc.date.accessioned	2024-11-16T01:00:04Z
dc.date.available	2024-11-16T01:00:04Z
dc.date.issued	2024-11-12
dc.identifier.uri	https://hdl.handle.net/10115/41669
dc.description	Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2024/2025. Directores/as: Santana Lois Poch Butler
dc.description.abstract	This Final Degree Project analyses the importance of storytelling in corporate communication, with a focus on Hackio, a tech school. In a world oversaturated with messages and advertising, differentiating oneself from the competition is key for any organization. Through the theoretical and practical application of storytelling, it examines how this tool can strengthen both the external and internal communication of any company, creating an emotional connection with the target audience and at the same time fostering a solid organizational culture aligned with the company's values.
dc.language.iso	eng
dc.publisher	Universidad Rey Juan Carlos
dc.rights
dc.rights.uri
dc.subject	Storytelling
dc.subject	Corporate Communication
dc.subject	Hackio
dc.subject	Emotional
dc.subject	Cohesion
dc.title	EMPOWERING COMPANIES THROUGH STORYTELLING: A STRATEGIC NARRATIVE FOR HACKIO¿S INNOVATION IN LEARNING
dc.type	info:eu-repo/semantics/studentThesis
dc.rights.accessRights	info:eu-repo/semantics/embargoedAccess