THE COMMUNICATION OF EVENTS RELATED TO THE WORLD OF FASHION. A proposal through Antonia¿s Papers

Abstract

This Final Degree Project (TFG) focuses on the creation of an innovative digital press concept specialized in fashion events. Through a dedicated website, it aims to offer comprehensive coverage of relevant events in the fashion industry, from runway shows to product presentations and award galas. The platform will not only provide detailed information on these events, but will also integrate an interactive approach, including a chat with affiliates and collaborations with chefs, caterers and location suppliers. The goal is to establish a dynamic and relevant means of communication that meets the needs of both fashion professionals and the public interested in the world of fashion events.