Abstract

Bibliographic research on the emergence and evolution of digital marketing as an enhancer of the business sector after the unexpected arrival of the Covid-19 pandemic.

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Journal Title

Journal ISSN

Volume Title

Publisher

Universidad Rey Juan Carlos

URI

https://hdl.handle.net/10115/31413

DOI

Date

2024-03-14

Description

Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: Ana Pilar Vico Belmonte

Keywords

digital , marketing , pandemic , covid-19

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Trabajos Fin de Grado

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