UNVEILING SHADOWS: DESIGNING AN HISTORICAL DARK TOURISM TOUR IN MALASAÑA.

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dc.contributor.authorLópez García, Cristina
dc.date.accessioned2023-11-23T01:00:31Z
dc.date.available2023-11-23T01:00:31Z
dc.date.issued2023-11-17
dc.descriptionTrabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: María Teresa Villacé Molinero
dc.description.abstractThis work attempts to verify if it is viable to create a new tour of mysteries and legends through the Madrid neighborhood of Malasaña. First, the history of dark tourism will be briefly explained, and then the viability of the aforementioned tour will be verified. This will be done through a public survey and a market analysis. Subsequently, the tour will be designed, including the creation of a new brand, with the corresponding communication plan to make it known by the public.
dc.identifier.urihttps://hdl.handle.net/10115/26341
dc.language.isoeng
dc.publisherUniversidad Rey Juan Carlos
dc.rights
dc.rights.accessRightsinfo:eu-repo/semantics/embargoedAccess
dc.rights.uri
dc.subjecttourism
dc.subjectdark
dc.subjectviability
dc.subjecttour
dc.subjectmalasaña
dc.subjectcommunication
dc.subjectmystery
dc.subjectlegends
dc.subjecthistory
dc.subjectsurvey
dc.titleUNVEILING SHADOWS: DESIGNING AN HISTORICAL DARK TOURISM TOUR IN MALASAÑA.
dc.typeinfo:eu-repo/semantics/studentThesis

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